Originally marked in the US to denote the beginning of the Christmas shopping season, retailers in countries all around the world now use the last Friday in November – 24 November this year – as an opportunity to get more customers through their doors or into their online shops by drastically reducing prices on selected merchandise. South Africa is no exception to this global phenomenon.
If you're looking to cash in on this year’s deals, here's how you can make the most of Black Friday:
Do your research and know your deals to make sure you are getting a good one
With such a wide range of specials on offer, it can be easy to get swept up in the moment by what seems to be the deal of a lifetime. As the old aphorism goes, though: if it seems too good to be true, it probably is. Research deals and know the normal prices of items of interest before heading to the shops will help shoppers get the best deal possible.
Know before you go: make a shopping list
Having a list will help shoppers focus on what they actually need and reduce the risk of impulse buys that create regret at home.
Stick to your budget
Shoppers should ideally have a budget firmly in mind when they navigate Black Friday specials. It is important for shoppers to realise that it is only one day of the year, so overspending can have negative consequences, especially leading up to the festive season. Deciding on a budget and sticking to it will prevent excessive spending. Thinking about the Black Friday budget in connection with the Christmas budget is important to avoid spending more than what is affordable.
Just as it is critical to carry out research and determine what is on their shopping lists, shoppers shouldn’t take the first deal they see. Looking at other options means consumers can find the best value.
Go early and wear comfortable shoes
Retailers are forecasting record numbers of shoppers, so it is a good idea for anyone planning to brave the crowds and go shopping on Black Friday to go as early as possible and wear sturdy shoes suitable for queueing.
Enjoy the day!
Retailers put their best staff and best deals out, and shopping malls bring on much entertainment – so shoppers should enjoy the day!
What has become clearly evident is that the Black Friday trend only continues to gain in popularity – ultimately meaning that retailers will need to be able to implement pioneering ideas to win over customers as their demand for real value increases.