Introducing H&M 2017 Studio Collection


Artful graffiti prints mix effortlessly with menswear checks, while strong tailoring combines with feminine silhouettes for a powerful yet charming vibe. The collection reflects the needs of a modern woman’s wardrobe – sharp outerwear, soft dresses, flattering knits, versatile separates, statement accessories and a refined colour palette – but the frequent merging of different fabrics in a garment creates a more graphic structure and a new, fearless attitude.

“This collection is all about tailoring, enhancing the female silhouette. While there are ultra-feminine details, we’ve combined them with street or punk influences for a hard-edged yet sophisticated result,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.

See the collection below

We look forward to the Studio Collection being instore (V&A Waterfront and Sandton City) and ready to shop on 14th September 2017. 

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