P&H –Papa and Hetty talk about their business of African fashion


Now, this husband and wife team, Papa and Hetty Boachie, who own P&H boutique, is well on their way to having one of the best African clothing lines. 

They talk to us about their business, the challenges of working as a couple, being entrepreneurs and their future plans.

1.  Tell us about yourselves?

We are a couple with a passion for entrepreneurship, building a legacy and making a difference. P&H boutique is a representation of who we are.

2.  What made you decide to move from the corporate world to full-time entrepreneurs?

We’ve always had the entrepreneurial bug and understood that if we wanted to live an extraordinary life, we’d need to carve an extraordinary path for ourselves. At first, we followed the Robert Kiyosaki model of having a full-time job and a part-time business until you can grow it to the point where it can be a full-time business. The decision to leave the corporate world came organically when it became clear that P&H boutique could sustain our lifestyle while growing from strength to strength.

3.  Take us through the inception of Basadi.

One of our biggest challenges when we started out was attaining access to markets. Now that we’ve managed to grow our retail business from our spare bedroom to five stores in leading malls across South Africa such as Menlyn and Cresta Malls, we now feel we’re in a position to give back and assist other creatives to attain access to market. We identify female hand-made jewellery designers and provide them with retail space within our stores to boost their exposure and turnover.

4.  Name one thing you’ve learnt from running your own business?

One of the biggest lessons was to be open to learning new things by asking lots of questions. After all, you don’t know what you don’t know.

5.  Why the decision to work as a couple?

P&H boutique is rooted on the foundation of family. We feel that by building a business together, we’re both invested in creating a legacy that will outlive us. This is a principle we carry into our business. That’s why we don’t have customers – we have a P&H family.


6.  What challenges did you face working together as a couple and how did you overcome them? 

In the beginning, we both wanted to be the jack-of-all trades We’ve since learnt that by focusing on our strengths and skills we’re able to grow P&H boutique stronger. Our roles and responsibilities are based on skill, expertise and interest.

7.  Care to share your future plans with the readers? 

Our vision is to redefine the retail experience of how consumers shop for modern traditional wear. Our plans are geared towards ensuring our P&H family feel even more beautiful and proud to be African, when wearing a P&H boutique garment.

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