Rihanna PUMA FENTY returns to New York Fashion Week


The global fashion crowd, including the likes of Whoopi Goldberg and Big Sean, were blown away by the show at majestic Park Armory, among dunes of illustrious pink sand and motocross riders in the air. 

“This collection is a mix between two worlds: motocross and surf. It was a challenge to bring them together but it ended up being the perfect combination,” beams Rihanna.


True to the FENTY PUMA by RIHANNA DNA, Rihanna continues to play with gender-fluid silhouettes and oversized shapes paired with sexy body-con styles. 

The collection introduces Swimwear for the first time, with curve- hugging mono-kinis and body confident bikinis, perfect for streetwear and pool parties. 

The neon hits, wet-looked gel prints, wetsuit pullers and rubber patch details throughout the collection are a nod to throwback surf and extreme watersport culture. Paying homage to PUMA’s history in motorsport, Rihanna transformed classic performance racing gear into runway-ready looks decked in tech materials such as lightweight leathers, nylon and air tech mesh. 

For shoes, the Creeper gets a makeover with neoprene materials, gravity-defying translucent stacked soles and bungee cord laces. Sexy thong heeled sandals, ankle strap heels and bungee cord lace-up shoes feature a split PUMA cat on the heel. The latest FENTY slides are designed as an espadrille slip-on and a combo leather-neoprene neon pool slide. 

Accessories include exaggerated Carry-Alls, a metallic puffy Barrel Bag and Surfer Ankle Straps and Chokers are splashed with FentyxPUMA branding. Summer Visors, classic Baseball Caps with branded nylon webbing and rubber coated clips compliment dye cut logo headwear and buckets. 


This NYFW show comes just after the local drop of PUMA Cleated Creeper Suede - the first of the AW17 FENTY University inspired collection - which is now available at PUMA SELECT, X-Trend, Anatomy and Madaiza. Cost is R2 799.

Will you be getting it? 

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