‘I use a scientific approach to hair’

Image: Supplied
Image: Supplied

Who is Jawad Maphoto?

I’m an entrepreneur with a cutting edge attitude to hair design. I’m the founder and owner behind the chain of salons Lajawi Beaute Café. I have 12 years of experience in the hair and beauty industry, endorsed and recognis ed by the leading international hair and beauty brands. I’ve worked alongside numerous internationally acclaimed hairstylists and a list celebrities through my career.

What are the highlights of your career?

I jumped from studying electrical engineering to become a world-renowned stylist. I started my hair career sweeping the floors and washing hair then after I upskilled my passion by learning more, which led to me meeting more mentors. I’ve styled celebrities such as Terry Pheto, Pearl Modiadie and Tiwa Savage, and have worked with magazines like TRUE LOVE. Plus I’m the brand ambassador for Head & Shoulders.

How do you keep setting trends?

Since the beginning of my hair career, I’ve worked with a lot of magazines, which keeps me ahead. My clients also understand me and are people who like to explore. I'm very passionate so I’m always experimenting with different styles.  

Who inspires you and your craft?

I get to create new designs using mathematics and a scientific approach to hair. The work of my other fellow stylists also inspire me

Where do you see your business in the next five years?

I see my business growing across Africa and creating and mentoring leading stylists. I also want to open a school to educate and inspire more stylists.  

How has social media grown your business?

Social media has allowed me to reach and inspire more men and women who are looking for haircare and trends in styling, even if they don't walk into my salon I'm able to inspire and engage with amazing people worldwide.

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