South Africa served as a fitting location as it continues to be a source of inspirational beauty, art, and style, creating trends that are embraced across the globe.
“Our inspiration comes from the dynamic African market where women are using their hair as the ultimate form of self-expression, changing their styles on average six times per year,“ said Shane Wolf, Worldwide General Manager, Mizani.
In addition to drawing on inspiration from the region, the brand assembled a dream team of local talent and invested in local businesses to produce the shoot for their brand visuals and lifestyle content, which will launch in May 2018.
Local Mizani Artists Jawad Maphoto, Ayanda Madlebe, Titus Magida, Sonnyboy Magano and Johnny Tshauke, led by Artistic Lead, Pekela Riley, tailored a unique series of hair looks that were brought to life by the creative forces of photographer Ross Garrett, wardrobe stylist Papama Mtwisha, and makeup artist Alex Botha, supported by Faith Seuoe.
“There was an amazing sense of joy and pride felt amongst the global and local teams for this project,” remarked Erica Roberson, Vice President of Mizani Global Marketing. “It was so powerful to look around and see the emerging talent coming directly from the Johannesburg community, from the talented hair artists, photographers, to makeup and wardrobe stylists.”
The campaign is centered on Mizani’s core mission, to inspire women with a range of looks she can achieve throughout the year without compromising the health of hair and scalp. To represent the hair journey, Mizani enlisted four local influencers to serve as style icons for the brand, including medical doctor and digital entrepreneur Langa Mngoma, lifestyle influencer Lee Litumbe of Spirited Pursuit, South African Model Karabo Legodi, and South African Model Naledi Mogadime. These four dynamic and inspiring women express their personalities through their hairstyles every day. Each one has a unique story, unmatched beauty, and vibrant personality that comes to life in the campaign.
Follow the global account @Mizani to see these looks and to learn and about Mizani’s products and services.