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Your guide on how to get the most out of loyalty programmes

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Your guide on how to get the most out of loyalty programmes. Image: Getty Images/Gallo Images
Your guide on how to get the most out of loyalty programmes. Image: Getty Images/Gallo Images

“There is no such thing as a free lunch”, a popular expression claims. But, savvy shoppers know better.

According to a 2018 survey by BrandMapp, a collaboration between a consumer insights consultancy and loyalty consultancy, 75% of economically active South Africans are using loyalty programmes.

The COVID-19 pandemic has forced the majority of shoppers to tighten their belts. And, using loyalty rewards is a great way to save money. This means now is the time to take advantage of the benefits of all those offers retailers entice you with.

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