Do you have what it takes?

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SPONSORED: Shoot a one-minute video and you could become one of 10 NIVEA® Skinfluencers! 

Keen to launch your career as a Skinfluencer? The search is on – it could be you! 

The NIVEA® Skinfluencer initiative uplifts, cares for and empowers women by helping them launch their careers in the skincare and beauty space. This competition is a countrywide search for 10 emerging digital influencers who will pave the way for others in the industry by being named NIVEA® Skinfluencers 2021.

The winners stand to win a total of R1 million in prizes, while also embarking on a year’s journey with the brand to hone their talents, learn from industry insiders and start an amazing career. To further boost their online skills, the winners will participate in exclusive online tutorials to assist them with becoming a professional digital influencer, as well as receiving professional content creation equipment, and a digital editing programme subscription valued at thousands of rands.

“With consumers going through unprecedented times, in 2020 we were excited to launch the NIVEA® Skinfluencer initiative to uplift, care for and empower women by helping them launch a career in the influencer market,” says NIVEA® Marketing Manager, Mpume Ngwenya. “A Skinfluencer is a social media content creator who has special interests in skincare and beauty and has a passion for products that help their skin feel healthy and radiant, which ultimately boosts confidence. Any South African identifying as a female can enter the competition no matter their skin type or age – as long as they are over 18. We just encourage you to let your inner beauty shine through and embrace what makes you, YOU.”


The search is open to all content creation lovers. Submit your one-minute entry video in which you let your inner beauty shine through. The search is open from 30 September 2021 until 21 October 2021.

To enter, visit the NIVEA® Skinfluencer competition page, click on the “ENTER NOW” button, upload your entry video and wait for your submission link to be shared within 24 hours.

Once your link has been generated, upload your branded NIVEA® video on your social media pages and tag @niveaskinfluencer (Instagram) and NIVEASA (Facebook) accompanied by the hashtags #NIVEASkinfluencer21 and #UpliftCareEmpower before the closing date on 21 October 2021.


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