Boity tells us everything we need to know about her new fragrance

accreditation
Share your Subscriber Article
You have 5 articles to share every month. Send this story to a friend!
Boity Thulo launches a new fragrance called Boity Pure Sapphire
Boity Thulo launches a new fragrance called Boity Pure Sapphire

If you’ve been following media personality Boity Thulo’s career over the past few years, then you’ll know that she’s no stranger to seeking out new opportunities that speak to her heart and following through with them. From being a television presenter, to becoming an actress, to becoming a musician, to pharmaceutical’s and now, to the beauty industry - she's a constant reminder that everything one's passionate about is worth exploring and pursuing. 

Last week, the star announced the launch of her new fragrance called Boity Pink Sapphire in collaboration with Halo Heritage, a luxury beauty and natural hair company. She describes the fragrance as being a ‘poetic balance of floral and mineral notes’, and that it's made to cater to the modern African woman. 

“It has been a lifelong dream of mine to create my own fragrance,” Boity tells TRUELOVE. “When I was approached by Halo Heritage, it was an immediate yes for me.” She says she wanted the fragrance to capture and tell the story of how a woman can be more than one thing at the same time – a story which is told through the layering of the fragrance’s ingredients and notes. 

Support independent journalism
Subscribe to News24 for just R75 per month to read all our investigative and in-depth journalism.
Subscribe
Already a subscriber? Sign in