7 ways to master LinkedIn

Woman on computer.
Woman on computer.
Getty Images

Are you on the job market with a LinkedIn account hoping it will aid in your search? Below are seven effective tips to help you optimise your visibility (and employability)...

1. HOW DOES LINKEDIN WORK?

“Think of LinkedIn as a continuous networking event,” says Sasha-Lee Findlay, founder of Putty Perfect, a social media and self-publishing agency. “When you interact with people’s posts and articles, your name appearing there is like your business card.

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