Sunshine Hlami Shibambo, founder of CheriYase Kasi
What gap did you identify in the industry that prompted you to start your agency?
While at my previous job, I realised that most agencies didn’t have a real representation of the South African landscape. The majority of consumers today are black, which means that the way we talk to them has to change from neutral to direct.
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How has your business grown since you started it in 2015?
We’ve moved offices three times, and lost a business partner; there’s only two of us now. But, it’s exciting because we have finally figured out how to be a sustainable and profitable business. With each year that has passed, clients have trusted us more while the budgets have increased. To move from small celebrity baby showers to hosting a Bernini event for 1 500 girls is major.
