Brutal Fruit launches its own fragrance, You Belong

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The You Belong fragrance by Brutal Fruit.
The You Belong fragrance by Brutal Fruit.
Supplied to TRUELOVE

In an unexpected turn of events, South African alcoholic beverage company, Brutal Fruit Spritzer has ventured into the cosmetics industry by launching its very own fragrance.

Named You Belong by Brutal Fruit, the perfume was created to “celebrate a sisterhood that uplifts and positively affects all those they encounter”.

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In a statement sent to TRUELOVE, marketing manager at Brutal Fruit South Africa, Ramona Kayembe, says that the brand believes that the expansion into the cosmetics industry will resonate with the consumers of its drink, who are mostly women.

“It may seem unexpected, a fragrance – (laughs) but in actual fact it makes perfect sense that we are fortunate enough to be able to bring our consumers such a unique offering, a scent which truly embodies and personifies that You Belong to AFFECT,” she says.

“We are so excited to share the You Belong fragrance with our South African consumers and we hope that the narrative continues to resonate, with everyone. We stand firm in our mantra and what better way to affect your entrance into a room or own a moment than with how you smell and how that scent makes you feel. The scent is simply incredible. We are very proud of this journey we are on,” she continues.

And if you are wondering what the fragrance smells like, Kayembe says You Belong is “a one-of-a-kind fragrance that blends sparkling citrus and floral top notes with a middle of sandalwood, plum and peach, subtly underscored by a base of tonka beans, labdanum and precious woods”.

The company partnered with master perfumes to create the scent that is inspired by Brutal Fruit lovers.

And while we wait for the distribution channels and retail prices to be announced by the brand, here’s a look at the cute pink bottle that we cannot wait to try out.

The You Belong fragrance by Brutal Fruit.

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