There is little doubt that someone’s greatness is honoured by the measure of the reverence in which he is held. The measure of reverence and respect we have for Aaron Arthur Ferguson simply cannot be determined.
Aaron Arthur ‘Shona’ Ferguson, also known affectionately as “Uncle Sho, Mr Sho, Sho Babe, Fede, Fa, Skag”, was born in Gaborone on 30th April 1974, into a family of royalty from both his mother’s and father’s sides. As the fifth child of Peter Harry Ferguson and Boitshwarelo Mercy Ferguson, Shona was brought up in a devoutly Christian home and embraced God’s Word with deep conviction. He attended primary and junior secondary school in Gaborone and completed his senior secondary education in Maseru, Lesotho.
Subsequently, he acquired various certifications and training in business practice. His agile business mind was to serve him well in his future vocation.
Shona began his professional career at Notwane Pharmacy, and then he moved on to FNB Gaborone as an accounts officer. He established himself in the IT industry, starting off as a sales executive, but was soon promoted to the position of Sales Manager at EduTech. He excelled in this field, receiving numerous recognitions as a salesman, the highlight being winning the Sunny Group of Companies Award for top sales manager, African Caribbean Competition 1998/99. Ultimately, it was while he served as Sales Manager at Xerox that he began his journey as an entrepreneur.
In 2001, Shona married his soulmate and love of his life, Constance “Connie” Masilo, and relocated to South Africa. It was here that he began his acting career as “Ace” on the TV series Generations. He also starred on the Venda soap opera Muvhango, as well as Isidingo: The Need, Scandal!, and The Wild on M-Net. Ferguson was further cast in the 2010 film Mrs. Mandela. Shona entrenched his position as a seasoned acclaimed director, actor and producer, and amongst numerous accolades has been nominated for two Golden Horn Awards for Best Actor in a TV Soap and for Best Achievement by a Lead Actor in a Made for TV Movie.
Along with his wife, he later launched Ferguson Films in 2010, and both appeared on their production company’s first series, Rockville, Ferguson became a trailblazing, multimedia empire, producing hit shows such as The Gift, iGazi, Set Up to a Start Up, Imposter, The Queen, Unmarried, The Throne, and Kings of Jo’burg.
Ferguson Films received the prestigious Naspers Order of Tafelberg award in 2017, in recognition of their excellent creative flair, sound business acumen, job creation, extraordinary commitment, dedication, passion, hard work and resilience. As Mzansi’s beloved “power-couple”, Shona and Connie bagged the You Spectacular Award for Couple of the Year in 2008, as well as a Feather Award for the Cutest Couple of the Year.
Living by his family motto, Dulcius Ex Asperis (sweeter after difficulty), Shona was a dedicated, committed family man. A compassionate and caring person, he treated his family, friends, colleagues, and employees with warmth, kindness, and great empathy. He was quick to laugh, quick to share a joke, and a true mentor to countless people across the industry. Driven by his adventurous and youthful spirit, the You Spectacular Sexiest Man 2008 loved motorcycling, travelling, movies, music, and was a fitness fanatic. He also loved the finer things in life and had a flair for immaculate style.
He leaves behind his beloved wife, Connie, his two daughters, Lesedi and Alicia, as well as his grandson, Ronewa. His mother, sister and three brothers are also among the bereaved.
May his soul rest in peace and be elevated to power, for he will continue to live on in our hearts and minds for as long as we remember him.