SPONSORED: A quick, tasty and nutritious breakfast is the best way to start the school day.
It’s the start of a brand-new school year and kids have a lot to look forward to. There’ll be loads to learn, tests and exams to prepare for, and all sorts of activities to take part in. They’re going to need all the stamina they can get to take on the challenges that lie ahead – and the best way to prepare them for each new day of discovery is with a good, wholesome breakfast.
Breakfast has long been accepted as the most important meal of the day and there are several studies to support this.
Eating breakfast kickstarts the metabolism in the morning and gives kids (and adults too!) the energy to focus on what needs to be done that day. Research studies consistently show that kids who eat breakfast perform better at school because it has an immediate and positive effect on cognitive function, improving alertness, memory, the ability to concentrate, academic scores, and even social behavior.
So why not make this important first meal of the day an enjoyable family meal – the same way dinner usually is? This way you’ll get even more benefits from breakfast, as families who eat together make better food choices and enjoy a better-quality diet. In addition, people who skip breakfast are more likely to make unhealthy food choices during the rest of the day, often overeating. That’s why White Star supports the practice of eating breakfast as part of a healthy, active lifestyle.
And White Star has made it super easy for families to have a quick, easy and tasty breakfast together. White Star Instant Porridge comes in five yummy flavours – original, chocolate, vanilla, strawberry and banana – and it’s ready in a flash. There couldn’t be an easier way to make and enjoy breakfast every day. And because preparing it is as simple as adding warm milk or water, it’s also a great snack-on-the-run.
What’s more, choosing White Star means you’re also supporting other families in South Africa. Many South African children don’t eat breakfast because of socio-economic factors, and Pioneer Foods, the brand owners of White Star, established a broad-based feeding scheme in 2015. On every school day, the Pioneer Foods Schools Breakfast Nutrition Programme provides a healthy breakfast to 30 000 disadvantaged children in 35 schools in the Western Cape, Gauteng, Northern Cape, Limpopo, North West, KwaZulu-Natal and Free State.
More about White Star
The White Star brand was launched in March 1999, introducing the quality, nutritionally enriched White Star Super Maize Meal to the South African market. This was followed by the convenient White Star Quick variant in 2013, a partly cooked and easy-to-prepare maize meal that contains no artificial flavours, colourants, salt or preservatives.
In 2017, the range was extended further to include White Star Instant Porridge, which comes in five different flavours: original, chocolate, vanilla, strawberry and banana. These variants have been created for families that are looking for a breakfast that is convenient, nutritious and tasty.
Today, White Star is one of South Africa’s top food brands and the leader in the maize category.