- Channel O recently revealed Pamela Mtanga as the new co-host of Massive Music alongside Smash Afrika.
- The 26-year-old from Gqeberha says that being on the show is the highlight of the year.
- She also tells us how being a content creator led her to this moment.
She is the freshest face on TV and, after only two weeks as the new host of Channel O’s music show Massive Music, many have deemed Pamela Mtanga as the next Bonang Matheba.
Speaking to TRUELOVE, the 26-year-old - who hails from Gqeberha and holds a BA Degree in media, communication and culture from Nelson Mandela University - says that bagging the TV show has been the highlight of 2022 for her.
“This is definitely the highlight of my year! The team is supportive and so is my social media community. The response has been incredible and I cannot wait to grow within the space,” she says before revealing what she thinks got her noticed by the channel.
“I can only attribute it to three things: years of hard work, collaboration and staying true to who I am whilst embracing growth,” she shares.
Prior to becoming a host on the show, Pamela had a big social media following and keeps her followers engaged by posting fashion Instagram Reels, her work with brands as well as the work she does on TV and radio.
She chats to us about her journey, content creation and her future plans.
What does a typical workday in the life of Pamela Mtanga look like?
I can go to sleep saying I do not have much on my plate for the next day, to having a full day starting as early as 06:00. The life of an entrepreneur is quite unpredictable, especially in the building stages but I try my best to control what I can. However, it can go from a home workout then get ready for a meeting, shooting content and preparations for a shoot.
Is TV presenting something you’ve always wanted to do?
I actually worked for a local TV channel in [Gqeberha] for a week and it was so daunting that I decided I would never pursue TV! It seemed very technical for a person who was used to radio. However, the TV show I was on in 2021 really changed my perception and prepared me for this opportunity.
When did you realise that you were good at presenting and MCing?
The first time I MC’d an activation in varsity I knew I wanted to pursue it as a career. I did not wait to be perfect at it in order to accept bookings, I used my traffic from radio to drive people to start taking note of my MCing. I believe it is a constant work in progress and I get better at it every time. I am a person who believes that I should never think 'I have arrived', which drives my appetite to learn and get better.
With a background in radio, which of the two platforms do you enjoy working on the most - TV or radio?
I would definitely say TV because it is much more open to new talent compared to radio. It is harder to get a radio gig than it is to get a TV gig. Radio is that one medium that you either have to study or have a background in before you are considered, irrespective of talent. That is fair and I guess each medium is different but I am all for youth employment opportunities.
Please tell us about your partnership with Tanqueray, how did that come about?
They actually reached out to me for the Durban July as they introduced the latest member of the Tanqueray family and we kickstarted our relationship from there. It was a matter of finding synergy and alignment in the 'how' from an execution point of view.
How do you feel you resonate with the brand?
In the years I have been a content creator this was actually my first alcohol brand collaboration. I see myself as a premium yet relatable brand so the collaboration had to echo that. I have always emphasised two things when it comes to accepting a brand collaboration: 1. The brand tying the campaign to lifestyle and fashion. 2. Paying me my worth. And the brand ticks both boxes and more. I work with talented Black creatives that love a good challenge from a content perspective and I would like to give my followers an experience with each and every social media content piece!
You’re also a fashion content creator, what goes behind the styling of your looks?
Lots of shopping. As fun as it sounds, spending five hours at a mall and having to iron everything for fashion Reels is quite a task. However, it is definitely worth it when it all comes together. In terms of styling my daily looks, I dress how I feel or according to my errands, I cannot be in heels all day whilst running my errands. On some days I choose comfort, on some days I choose style or sometimes I just keep up with what’s trending. Either way, as long as I feel good, I am happy!
What three fashion items would you say are essential to have during the winter season?
A classic camel trench coat that could be styled with jeans, skirts or shorts - it is one of the most versatile and timeless clothing items. Of course, you can never go wrong with quality knitwear and a pair of black ankle boots. These are timeless pieces you can wear for over 10 winter seasons to come, so do ensure they are quality.
Where would you like to see Pamela Mtanga the brand within the next three years?
International world stages, wider reach and more impact.
What more can we expect from Pamela Mtanga for the rest of the year?
I am looking forward to growing on the brand new show that Channel O has entrusted me with and possibly partnering up on brand ambassador deals with brands I have worked with. Most importantly, seeing the amazing work we will be doing through my foundation Beyond Human Nature. It is a passion project that speaks to the purpose I believe I have to fulfil in the world. The future is exciting.
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