Fashion diaries with Zoe Msutwana

Influencer Zoe Msutwana
Influencer Zoe Msutwana

How would you describe your personal style?

Simple, posh and sometimes playful.

What’s the fashion rule you disagree with and why?

That you should only buy clothes that fit you well or are flattering. If I see something I like I buy it whether it fits me well or not. I am petite and usually struggle to find flattering fits.  I’ve since turned to tailoring my clothes to achieve the most flattering fit for my body shape. I’ve altered almost every item I own.

What do love you most about fashion?

I love that it gives me a voice without having to speak. I’ve had so many people pointing out things they deem “so Zoe”, without me having to say a word, because my character is well communicated and positioned through the way I dress. I’ve always had insecurities around expressing myself through speaking and, thankfully, fashion allows me to confidently address crowds by letting my style do the talking.

What’s the most treasured item in your closet?

It would have to be my Dior J’Adior sling-back kitten heels. They were on my vision board for about a year before I could afford to buy them. They are super sentimental because they are my first purchase from one of my favourite fashion houses, and the fact that I bought them while vacationing in Paris doesn’t hurt either [chuckles].

View this post on Instagram

Simple girl diaries ??

A post shared by Zovuyo Zoe Msutwana (@zoemsutwana) on

Which local and international designers are you currently obsessed with?

Locally, I am obsessed with Thebe Magugu. I admire everything about his story, from his Kimberley upbringing to becoming one of the first designers to collaborate with Woolworths on their StyleBySA campaign. Winning the 2019 LVMH Prize and showcasing at Paris Fashion Week at just 26 is something I draw major inspiration from. Internationally, my top three fashion houses are Carolina Herrera, Dior and Valentino.

What’s your fashion tip?

I’ve learnt that effortless style requires effort, but the key lies in not trying too hard to appear as fashionable. That part should come naturally.

View this post on Instagram


A post shared by Zovuyo Zoe Msutwana (@zoemsutwana) on