Sindiso Khumalo, Tshepo Jeans and 8 other sustainable fashion brands you can shop

accreditation
0:00
play article
Subscribers can listen to this article
Ethical South African fashion brand Sindiso Khumalo.
Ethical South African fashion brand Sindiso Khumalo.
@Johnathan_kope/Sindisokhumalo/Instagram
  • Terms like 'sustainable fashion' and 'ethical fashion' have taken over the fashion industry.
  • With the rise of fast fashion, the onus has been put on the consumer to be conscious in what they buy.
  • Sindiso Khumalo, Selfi, Tshepo Jeans are some ethical local fashion brands you can shop. 

Words like 'sustainable fashion,' 'ethical fashion' have become buzzwords that we hear often when brands try to sell us their products. But are they walking the talk?

With the rise of cheap, fast fashion clothing it has become important for us to be conscious the clothes we buy to minimise the negative impact on our planet.

The significance of ensuring we are conscious buyers and hold brands accountable is because of the impact of mass production, harmful production processes as well as child labour.

Fashion brands need to create fashion in ways that are considerate of humanity and the environment because this reduces the harmful impact unethical processes have. The ultimate goal is to have a system that works without leaving a negative footprint.

READ MORE | Fashion entrepreneur Refiloe Mocwa on bringing positive change to the SA fashion industry

“Increasing the average number of times clothes are worn is the most direct lever to capture value and design out waste and pollution in the textiles system. Designing and producing clothes of higher quality and providing access to them via new business models would help shift the perception of clothing from being a disposable item to being a durable product”, according to a report by the Ellen Macarthur Foundation.

Thankfully, South African fashion brands understand this and are playing their part. For example, Tshepo Jeans produces ready-to-wear denim in small batches, re-uses off-cuts to make new denim and uses water-wise dyeing techniques.

Another ethical brand is Sindiso Khumalo. Not only does Sindiso Khumalo work closely with nongovernmental organisations and small workshops in South Africa and Burkina Faso to produce unique handwoven and hand-embroidered textiles for her collections, but her products are also made to order and thus reduce waste caused by mass production.

If you're a conscious consumer, or want to be one, here are some local and international brands to consider:

Uni Form

sustainable fashion brands, 2022, south africa
Uni Form.
@retang_sebeka/@uniformza/Instagram

Tshepo Jeans

sustainable fashion brands, 2022, south africa
Tshepo Jeans.
@davidblaqrsa/@TshepoJeans/Instagram

Research Unit

sustainable fashion brands, 2022, south africa
Research Unit.
@researchunit/Instagram

Lukhanyo Mdingi

sustainable fashion brands, 2022, south africa
Lukhanyo Mdingi
@johnomellish/@lukhanyomdingi/Instagram

Selfi

sustainable fashion brands, 2022, south africa
Selfi.
@____selfi/Instagram

Sindiso Khumalo

sustainable fashion brands, 2022, south africa
Sindiso Khumalo.
@Johnathan_kope/Sindisokhumalo/Instagram

Fuata Moyo

sustainable fashion brands, 2022, south africa
Fuata Moyo.
@fuata_moyo/Instagram

Retailers that have announced efforts to produce more consciously:

Mango

sustainable fashion brands, 2022, south africa
MANGO.
mango.com

Asos

sustainable fashion brands, 2022, south africa
ASOS.
asos.com

Adidas

sustainable fashion brands, 2022, south africa
Adidas x Rich Mnisi.
@adidasza/Instagram

Don't miss our top stories, sign up to the TRUELOVE newsletters now! 

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24