Here’s why Imbue will be the perfect addition to your haircare routine

Boitumelo Nxumalo, Imbue SA brand ambassador
Boitumelo Nxumalo, Imbue SA brand ambassador

We recently hosted an Instagram Live event (Curls Night In) in partnership with Imbue - a new 100% vegan and Curly Girl Friendly haircare brand. Our Beauty Editor, Grace Matjiu was joined by Imbue's brand ambassador, Boitumelo Nxumalo and natural hair blogger and enthusiast, Joan Hillman to talk all things hair and curls - from wash day routines to advice on how to care for transitioning hair. 

The conversation was extremely informative and fun, and the ladies gave practical hair advice that's often difficult to come by. If you missed it, you can still watch the full video on our Instagram TV page.

About Imbue

100% Vegan and Curly Girl friendly, Imbue is a range of products dedicated to cleansing, conditioning and styling curls, whilst locking in moisture. The products are created for curl types 3A to 4C. 

The ladies also spent some time answering questions from viewers. Let's take a look at some of the answers:

I started transitioning 3 months ago, when should I start doing a natural hair routine? 

Boitumelo Nxumalo: Right from the beginning! Your natural hair routine should start as soon as you begin your transition

Joan Hillman: The Imbue products also work well for relaxed hair, so you can be confident that when you're transitioning - these products will nourish the relaxed hair and also look after your new growth. 

Which products would you recommend for transitioning hair?

Joan: All of them! The most important thing to remember when you’re transitioning is that you’re nurturing your new growth. You’re getting it to a point where you are eventually going to let go of your relaxed ends so you want it as nourished and nurtured as possible throughout this process.

If you can't get all of them, I would definitely recommend the Curl Liberating Sulphate Free Shampoo and the Curl Restoring Intensive Mask. These products are going to look after the relaxed hair and your new hair. And lastly, add the the Curl Empowering Creme Gel. Why? When you’re transitioning, you’re trying to get your curl pattern going. So, when you do your bantu knots and twists, adding the gel will help to hold the pattern.

The Imbue Curl Respecting Conditioner and the Curl Restoring Intensive Mask.
The Imbue Curl Empowering Creme Gel.

Are Imbue products good for low porosity hair? 

Boitumelo: The Imbue curl range is Curly Girl Compliant and it’s 100% vegan - so it’s amazing for all curl types from 3A to 4C - and works perfectly for both high and low porosity hair. You will get the moisture you need for your hair from this range.

Always remember that your hair's health is a lot more important than length
Boitumelo Nxumalo, Imbue Brand Ambassador

Joan: The products are also light, which is great for low porosity hair - you don't want to use heavy products that build up on the surface of your hair particularly when you have low porosity hair because your hair already doesn't easily absorb moisture. 

Do the Imbue products work well on colour-treated hair? 

Boitumelo: My hair is colour-treated and it's loving this Imbue range. From the Curl Liberating Sulphate Free Shampoo down to the finishing with the Curl Energising Hydrating Serum. When your hair is colour-treated, it needs a lot of moisture - and the Curl Restoring Intensive Mask has proteins that protect your hair and bring back that moisture. So, yes!

The Imbue Curl Energising Hydrating Serum.
The Imbue Curl Worshipping Shine Oil.
The Imbue Curl Liberating Sulphate Free Shampoo

Which product is a must-have for a summer vacation? 

Joan: I want to go with the Curl Respecting Conditioner. Why? Because you’re probably going to be doing a lot of swimming and the conditioner will protect your hair during those moments. Here's what you should do: put the conditioner on wet hair before you swim; you don’t want the chlorine in the water to go into your hair, and this will protect against that. 

Boitumelo: For me, it’s definitely the Curl Inspiring Conditioning Leave In Spray. I use that to boost my curls throughout the day. If I’m leaving for a week and I’ve already conditioned my hair at home with the Curl Respecting Conditioner, I'd definitely take the Curl Inspiring Conditioning Leave In Spray to boost my curls throughout the vacation. 

Imbue
Boitumelo Nxumalo, the brand ambassador for Imbue SA

Joan and Boitumelo's ultimate hair tips

JOAN | Cleanse, cleanse, cleanse

I always say this and I’ll continue to say it over and over again. Cleansing is so important. It’s important for the home of your hair, which is your scalp. If you’re not cleansing, you’re encouraging and calling things that you shouldn’t really be going through. These can include shedding and breakage. So cleanse, cleanse, and cleanse!

BOITUMELO | Health over length

 It’s your journey and no one else’s. Don’t compare your journey with someone else’s and don’t rush the process - be patient with your hair. Our hair has a life of its own; sometimes it listens, sometimes it doesn’t and that’s okay. Stick to a routine and always remember that your hair's health matters a lot more than length!

All Imbue products are exclusively available at Clicks. 

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24