'We are very apologetic' – DStv Delicious responds to festival backlash

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Baby Face performs at theDStv Delicious International Food & Music Festival.
Baby Face performs at theDStv Delicious International Food & Music Festival.
Photo: DStv Delicious International Food & Music F

This Heritage weekend, we saw the return of the highly-anticipated DStv Delicious International Food and Music Festival after a two-year-long hiatus due to the Covid-19 pandemic. 

While a big highlight of the event for festival goers was the performances by international headline artists Burna Boy, Baby Face and Angie Stone – many were disappointed by the seemingly poor planning by the event organisers.

Flocking to Twitter after day one of the festival, attendees complained about the overly delayed entries into the Kyalami Grand Prix - where the festival took place. 

Although the organisation alerted patrons that fraudulent tickets were the cause of the delay, other grievances included massive traffic jams, the unavailability of tags, being unable to purchase food and drinks due to long queues, safety concerns, and the lack of parking spaces.

Speaking to TRUELOVE, Funeka Peppeta - marketing manager for the festival - says they are sorry for the incidents and tried to ensure they prepared better for the second day of the festival.

“The incident that occurred on Saturday [24 September 2022] was very unfortunate and was obviously not planned and foreseen by the festival production team and everyone that was involved. 

“We are very apologetic that it occurred at all, and not only the running out of tags, but for every single bad thing that was experienced by festival goers. Every festival goer's experience is important to us,” she says before explaining their attempt at improving the festival on the following day.

“For Sunday [25 September 2022] we just made it a point to ensure that additional security measures were put into place. Visibility of our security personnel was seen throughout the entrances into the festival. 

“Also, from a safety perspective, ambulances and paramedics were visible. We also pulled in our partner, which was Howler, to make sure that from a ticketing perspective, they’ve got additional personnel on the ground and additional personnel to vet tickets and any issues experienced from Saturday. We amplified efforts to correct what happened on Saturday and Sunday was a testament of that. It’s been a typical DSTV Festival that people previously enjoyed,” she explains.

Peppeta also says that although they responded on social media, it was still important for the DStv Delicious team to see what people had to say so they could provide what people wanted and to rectify the past mistakes.

She also says, apart from the negative incidents, the production team was still proud of how the festival turned out.

“We are happy because this was the biggest festival we’ve ever put on. The tickets had reached full capacity and we’re happy with how they sold out in August. We’re also happy about the positive sentiment we received in the build up to the festival as well and that people told us that they were coming from all over Africa and South Africa to attend the festival. 

“Our social media following is a testament to the increased interest in the festival and the big lineup of sponsors and partners that wanted to be part of the festival. From that perspective, as a team we are very proud of that and for the many jobs that this festival has created,” she concludes.

Here are a few highlights from the event:

The Delicious World. The Delicious Food Mile began at a French-inspired Lays chips cabana, inviting attendees to ‘explore the flavours of the world’, before winding through various sponsored avenues towards the stage.

The MKRSA Instant Restaurant experience with J’Something and David Higgs was a relaxed and intimate oasis. Masterclass Cooking sessions were on offer, by invitation only, for Rewards customers, media and content creators.

BBC Studio’s Ice Cream Café offered a cool respite at the sweltering Kyalami. A top experiential ice cream brand invited attendees to the BBC station to mix, match and play to create one-of-a-kind ice-creams.

Immersive meet and greet functions, with a tailored photobooth, were hosted at the BET activation stand. Meeting the cast of new show Guluva For Himself stood out.

The SuperSport SuperPicks viewing lounge was further amplified by the Springbok’s victory against Argentina at Kings Park stadium in Durban.

Channel O Drip Stage, with its own singular swag and lineup, was where the party people were atDStv Compact Ambassadors Robot Boii and Bontle Modiselle hosted a vibey lineup of artists inside Channel O's black and white mini dome. 

Performances came from DBN Gogo, LKG, Lamiez Holworthy, DJ Zinhle, Mellow and Sleazy, Kamo Mphela, Blxckie and JazziQ. 

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