Celebrate your curves

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SPONSORED: Look and feel great in your jeans with the Levi’s® Curvy range. Plus, Levi’s® welcomes DJ, actress and public figure Thuli Phongolo to the Curvy family.

Levi’s® wants women to feel great and celebrate their curves, and with their Curvy jeans range, you can do exactly that. These jeans have been specially cut for curves and are designed to sculpt, preventing gaping at the waist. They hold in every part of you they touch and highlight curves like no other pair of jeans can.

This year, Levi’s® welcomes DJ, actress and public figure Thuli Phongolo to the Levi’s® Curvy family. As the local face of the Levi’s® Curvy range, Thuli shows just how well Curvy jeans celebrate your shape. Beauty entrepreneur Quintessa Ali and fashion authority Oratile Moh appear alongside Thuli in this year’s Curvy campaign, proving that Levi’s® Curvy jeans are made to compliment all curves.

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Image: supplied.
Image: supplied.
Image: supplied.

The Curvy range is currently available in a skinny fit and a super skinny fit in a mid-rise waist and now adds a high rise to the super skinny offering. The jeans lengthen your legs and hold your shape perfectly, and with the addition of strong recovery, you are assured that your Curvy jeans will never lose their shape. Levi’s® will be expanding on the Curvy offering this year, introducing straight and flare fits in October 2022.

We spoke to Oratile to find out why she loves her Curvy jeans:

1. What three words would you use to describe the Levi’s® Curvy collection?

Quality, bad-ass and second skin! (I know that’s not three words, lol.)

2. How do you feel when you're wearing your Curvy jeans?

There’s no better feeling than wearing a pair of jeans that hugs and kisses you in all the right places. So, my feeling is there is “no better feeling” (ha, ha!).

3. How would you style your Curvy jeans for a night out with friends?

I’ve been super interested in layering lately, and I love a classic Canadian tuxedo, so I’d pair the jeans with a white baby rib T-shirt, Levi’s trucker jacket in the same wash and a leather blazer or trench. Finish everything off with dramatic platform leather boots and sunglasses. Yes, I am pro sunglasses at night.

4. How would you style them for a casual Sunday look?

I never do a denim without a white tee. For a casual look, I’d steal one of my boyfriend’s white T-shirts, throw on a beige trench or duster coat and some Birkenstock Bostons or sneakers. And don’t forget the sunnies! 

5. What are your top three tips for women who want to feel confident when they get dressed?

Choose styles that are comfortable, take some fashion risks (what’s the worst that could happen) and curate a capsule of pieces you can always reach for to build an outfit – starting with a pair of Levi’s® Curvy jeans *hint hint* ;)


Get your Curvy jeans

Levi’s® Curvy jeans are available in Levi’s® sizes 24 – 38 (a normal SA size 28 – 42) in a variety of light, mid and dark washes and fashion finishes.

Image: supplied.
Image: supplied.
Image: supplied.
Image: supplied.

The Levi’s® Curvy range can be purchased from levi.co.za, select retailers and at Levi’s® stores nationwide. For more information about the Levi’s® Curvy range follow @levis_africa on Instagram and @Levis.South.Africa on Facebook.

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