Discover the pleasure of plant-based this January

Want to try more plant-based eating in 2021? Then Veganuary is the perfect way to kick off the year while discovering the pleasure of plant-based eating. Here are three great reasons to try plant-based this January and nourish yourself with plants: 

• A plant-based diet is naturally cholesterol-free! This means you could lower your risk of heart disease by adopting a plant-based diet. 
• It takes more than 15 000 litres of water a day to produce food for a typical meat-eater but only 1 100 litres for a typical vegan. That’s a whopping 13 900 litres less a day; that equals 92 showers! 
• Worried about protein? You really won’t miss out if you try vegan. There are so many delicious, versatile plant-based proteins (like meat alternatives from Fry’s) that there’s no reason to feel protein deprived. 

And you don’t have to go it alone. By signing up to Veganuary, the world’s largest plant-based movement that aims to inspire people to try a plant-based diet for January and throughout the year, you’ll gain access to free meal plans, a plant-based 101 guide, tons of recipes and more.