Squish debuts larger pouches for toddlers

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Squish’s new, bigger 200 ml pouch range sees the popular baby and toddler food brand extending its existing range of ready-to-eat 100% fruit and veg and yoghurt purees and pressed juices, giving parents another reason to love the 100% goodness and convenience of Squish.

The range includes three yoghurt flavours and three 100% fruit puree flavours packaged in a convenient 200 ml pouch.

“We have created this larger pouch size with our consumers in mind, providing a new, innovative solution for babies and toddlers with growing appetites,” says Tamara Patel, brand manager for Squish at RFG. “The bigger Squish 200 ml pouch is perfectly sized for growing kids, in a convenient format that parents want, in a size they want.”

Our Squish puree range is made from 100% fruit and vegetables, and is preservative, colourant and flavouring free with no added starch
Tamara Patel, brand manager for Squish

Patel explains that the latest extension to the Squish product range came after identifying the opportunity to introduce a larger pack size. “The 200 ml Squish range has been developed for parents who have grown to love Squish during their baby’s weaning journey but are looking for a larger meal for their babies and toddlers as they grow older.

“Like all our Squish products, the utmost care has been taken to ensure that we offer our consumers the best product possible,” she adds. “We do not compromise on quality ingredients… Our Squish puree range is made from 100% fruit and vegetables, and is preservative, colourant and flavouring free with no added starch. Our 100% fruit and veg puree with yoghurt range is made with double cream yoghurt, not yoghurt powder, which offers us a notable point of difference.”

She says: “With our new bigger pouches, parents can rest assured they are offering their children the same goodness and great taste they have come to rely on from the Squish 110 ml range,” she adds. “We understand that parents want the best for their children, but they are often pressed for time. With the extension of this larger pack size, they can feel confident in the knowledge that they are not compromising on the quality of ingredients for baby through to toddler.

The pouch format offers a safe, hygienic and convenient offering
Tamara Patel, brand manager for Squish

“Over the past few years, we have seen a switch in consumer behaviour from jars to pouches. The pouch format offers a safe, hygienic and convenient offering,” Patel explains. “We saw the need to provide a larger pack to parents of older babies and toddlers. Where they would have previously purchased two pouches per meal for their growing little ones, the 200 ml pouch is an all-in-one meal for an older baby, or the perfect lunchbox snack for a toddler”.

The Squish range now comprises a wide range of purees in 110 ml and 200 ml pouches, and a 100% fruit and veg pressed juice range ensuring that parents find a range of convenient, quality products to help them on their weaning journey, from starting solids right through to toddlers and beyond.

The products are available nationwide at top-end retail, wholesale and specialist chains – find Squish in the baby food section.

For more information, visit squish.co.za

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