Finally! Gugu Intimates offers underwear for brown skinned girls

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Elewa, Amara, Buhle, Zuri, Runako Gugu Nkabinde reached out to writer and poet Lebogang Nova Masango to help define the shade names and also write a brand manifesto PHOTOs: supplied
Elewa, Amara, Buhle, Zuri, Runako Gugu Nkabinde reached out to writer and poet Lebogang Nova Masango to help define the shade names and also write a brand manifesto PHOTOs: supplied

Remember when all we had was beige underwear as an option under white or sheer clothing? Or when nude underwear was introduced but only one option was given to brown-skinned girls? Our choices were limited until Gugu Nkabinde, a former marketing and advertising executive, had an idea. “One day in summer 2015, I recall wearing a long-sleeved white shirt to a work presentation to avoid my underwear ‘bleeding through’. Upon returning from that meeting, I met with friends at a farewell party and we began discussing and comparing notes on what kinds of tops were best to layer with when it hit me: Why can’t the underwear itself be the solution?”

“I began a rampant search for an existing brand to buy. I found one in the UK, but after spending R2 300 for just one bra and two undies, I couldn’t imagine buying any more of it. Worst of all, in a continent as big, broad and diverse as Africa, I was disappointed that this product was not available.”

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