Snowflake inspires South Africans to celebrate family moments

Celebrate family moments
Celebrate family moments

Family time benefits adults as well as children. When family share experiences, such as baking and cooking, they create bonds and attachments that make children feel they belong. During family time parents and other family members have the opportunity to pass on shared values and opinions.

Discussions with family make children feel more valued and heard and they learn to understand their parents better. Research shows quality family time leads to better social interaction, a stronger immune system and overall health, higher academic marks and a sense of wellbeing and contentment.

Snowflake, as part of its 135th birthday celebration, found in a peek into South African homes that our family life is becoming increasingly fragmented and our rapidly changing world is impacting our home lives. Nuclear families of a mother, father and two children still exist, but are in the minority. Cultural, social and economic changes have created new family units

People are also pressured to move to urban areas where they can make a living by the working culture and the need for progression. The have to make choices for job security and economic stability. If they have no family there, they fill the void with friends as new family members.

The traditional family roles are also changing, where more women are building their careers and becoming breadwinners, while some men take over the role of caring for the house and children.

With the demands of modern life, families spend less time together during the week. And if family members find time to be together, their attention is on their electronic devices and one often sees families together at restaurants not speaking- but busy on their mobile devices.

Most parents believe that staying close is important, but due to various circumstances many families are separated by distances too great for day-to-day parenting possible if they travel for work. They feel guilty for not spending quality time with them.

All these factors make families increasingly anxious about not spending enough time with family and they go out of their way to spend more time together and make every occasion where family gets together, memorable. This is where opening a packet of Snowflake flour and baking a family favourite brings families together- the values that the brand stands for.


Spending time making family favourites is the ideal way for children to learn new skills and interact with their family members having a more authentic experience. This special time does not need to be boring and Snowflake can help family cherish this time and create moments of fun that are more enjoyable if shared with the people you love.

At Snowflake we help families find time for memorable family moments and

celebrations with advice and inspiration.

Sibongile Mooko, Marketing Executive for Snowflake, explains why heritage and legacy brands entrenched in South African homes need to actively tend to the needs of South Africans. Iconic brand, Snowflake, has been a staple in South African homes for over a century where it has become synonymous with creating occasions of celebrating being together as a family.

Spending time in the kitchen is also an ideal opportunity for parents to teach children new skills. Through baking children can improve their math skills, practice problem solving, increase their vocabulary, learn about chemistry, science and geography and healthy eating.

They also get the opportunity to practice their fine motor skills by whisking, measuring, pouring, sifting and rolling and their social skills, such as responsibility, cooperation, sharing and self-esteem.

As an iconic brand Snowflake is all about inspiring South Africans to create memorable family experiences through baking and cooking, celebrating life’s moments big and small and is inviting South Africans to find their reason to celebrate.

“With Snowflake celebrating its’ 135th birthday, it is championing celebration in all forms giving South African’s every reason to celebrate. We want to encourage the nation to be more open to life’s moments and wins, spreading the joy with the rest of the country. We know the challenges faced by South Africans but we also know the tenacity that warrants celebrating, not only at Christmas and on public holidays, but on every occasion,” Mooko says.

This post and content is written, sponsored and provided by Snowflake.

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