Kimora Lee brings us Baby Phat Beauty with her daughters, Ming and Aoki

accreditation
Kimora Lee Simmons and daughters Ming and Aoki. Image via Instagram
Kimora Lee Simmons and daughters Ming and Aoki. Image via Instagram

Kimora Lee Leissner (previously Simmons) - who founded Baby Phat in 1999 with then-husband Russell Simmons - relaunched the brand last year with Forever 21 hosting an anniversary of the brand with women’s jeans and tops adorned with a curvy cat Baby Phat logo.

And now, taking her business further, Kimora Lee has taken the world by surprise when she announced the launch of Baby Phat Beauty with her daughters, Ming Lee and Aoki Lee. Bringing back the ‘fabulousity’ of the brand, its first product, the Shimmer Dreams set, consists of three versions Ethereal, Opulence, and Divine.

READ MORE: Black-owned beauty: It's time to Swiitch to brands that are made for people who are Black Like Me

These three versions each comes with an Illuminating body spray, hydrating body lotion, and lip Gloss. Each have a different scent - Ethereal is pear and amber, Opulence is floral with bergamot and caramel, and Divine is a citrusy blend with jasmine and vanilla.

“We're a family business, a heritage brand. It's an old meets new legacy kind of a situation for me," Kimora says, adding that the new line is 'a little bit of luxury, a little bit of sassiness, a little bit glitter and glitz to your day.

READ MORE: As we conclude Africa Month, we add 33 South African brands to our list of must-haves

“This is the retro brand that's reborn looking through the eyes of young people like Ming and Aoki. My girls have been working with me and going to school - and that's tough. It can be tough, but it’s exciting that we're pushing that needle forward.”

Kimora sold the brand before but bought it back and this time plans to keep it forever. "I made the brand, sold the brand, and then I got the brand back. But this is a little bit different. Ming and Aoki are growing up in this environment working for themselves and really working for the community,” she adds.

Sources: People, Daily Mail, Allure

Follow us on social media: FacebookTwitterInstagram

Sign up to W24’s newsletters so you don't miss out on any of our stories and giveaways.


We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24
Voting Booth
Do you think it's important to get married in this day and age?
Please select an option Oops! Something went wrong, please try again later.
Results
Yes, it's important in order to create a family unit and for companionship
23% - 938 votes
Not at all. Being single is far more liberating
9% - 376 votes
There is no general answer to this, it's each to their own
49% - 2056 votes
Yes, society still frowns on unmarried people, especially women
1% - 58 votes
It depends on whether you are able to find a compatible partner
18% - 732 votes
Vote