Kimora Lee Leissner (previously Simmons) - who founded Baby Phat in 1999 with then-husband Russell Simmons - relaunched the brand last year with Forever 21 hosting an anniversary of the brand with women’s jeans and tops adorned with a curvy cat Baby Phat logo.
And now, taking her business further, Kimora Lee has taken the world by surprise when she announced the launch of Baby Phat Beauty with her daughters, Ming Lee and Aoki Lee. Bringing back the ‘fabulousity’ of the brand, its first product, the Shimmer Dreams set, consists of three versions Ethereal, Opulence, and Divine.
These three versions each comes with an Illuminating body spray, hydrating body lotion, and lip Gloss. Each have a different scent - Ethereal is pear and amber, Opulence is floral with bergamot and caramel, and Divine is a citrusy blend with jasmine and vanilla.
“We're a family business, a heritage brand. It's an old meets new legacy kind of a situation for me," Kimora says, adding that the new line is 'a little bit of luxury, a little bit of sassiness, a little bit glitter and glitz to your day.
“This is the retro brand that's reborn looking through the eyes of young people like Ming and Aoki. My girls have been working with me and going to school - and that's tough. It can be tough, but it’s exciting that we're pushing that needle forward.”
Kimora sold the brand before but bought it back and this time plans to keep it forever. "I made the brand, sold the brand, and then I got the brand back. But this is a little bit different. Ming and Aoki are growing up in this environment working for themselves and really working for the community,” she adds.
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