Jennifer Lopez's debut beauty brand, JLo Beauty, is now available at Sephora

accreditation
0:00
play article
Subscribers can listen to this article
Jennifer Lopez attends the 26th Annual Screen Actors Guild Awards at The Shrine Auditorium on January 19, 2020 in Los Angeles, California. Photo by Frazer Harrison/Getty Images
Jennifer Lopez attends the 26th Annual Screen Actors Guild Awards at The Shrine Auditorium on January 19, 2020 in Los Angeles, California. Photo by Frazer Harrison/Getty Images

Jennifer Lopez's debut beauty brand, JLo Beauty, is now available at Sephora stores following its launch on 1 January this year.

Late last year the megastar took to Instagram to announce the launch date for her upcoming line, with a series of smouldering promo shots showcasing her glowy complexion.

The actress also admitted that it’s been a dream for three decades to have her own skincare range. She reiterated her motto: Beauty does not have an expiration date.

READ MORE: Jennifer Lopez on her career - 'I thought it would be over for me in my 50s'

“This isn’t just a passion project. It’s a 30-year dream. I can’t wait to share my skincare secrets with you,” she said in her post.

“As women, people are so ready to write us off. I just kept waiting for that to happen and then I realised, no, I’m not going to let that happen. It’s about being limitless. It’s about being powerful and understanding that beauty really doesn’t have an expiration date.”

Compiled by Nthabi Nhlapo (updated)

Follow us on social media: FacebookTwitterInstagram

Sign up to W24's newsletters so you don't miss out on any of our stories and giveaways.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Voting Booth
Please select an option Oops! Something went wrong, please try again later.
Results
Yes, I believed it was authentic
7% - 363 votes
Yes, I didn't want to spend that much money on the original item
20% - 1052 votes
No, I always shop at reputable stores
13% - 695 votes
No, I don't wear designer clothing
60% - 3163 votes
Vote