The singer has created a simple collection of foundation and concealers for her brand, Rare Beauty, to help beauty lovers feel confident.
“I wanted to start a conversation about how can you make yourself feel great. It’s not necessarily about needing these things to make yourself feel beautiful,” she says in Interview Magazine’s April 2020 issue.
The singer wants her line to help its users feel comfortable with not adhering to specific beauty standards.
“People of my generation have all this pressure to look a certain way, and I wanted to make a line that took away a bit of that pressure. I use real people in the campaigns. I have 48 shades of foundation and concealer. It’s all very clean and easy. I wanted people to feel safe,” she adds.
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