Selena Gomez on products produced by her new makeup brand, Rare Beauty - 'Clean and easy'

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 Selena Gomez attends the premiere of Universal Pictures Dolittle at Regency Village Theatre on January 11, 2020 in Westwood, California. Photo by Axelle/ Bauer-Griffin/ FilmMagic/ Getty Images
Selena Gomez attends the premiere of Universal Pictures Dolittle at Regency Village Theatre on January 11, 2020 in Westwood, California. Photo by Axelle/ Bauer-Griffin/ FilmMagic/ Getty Images

The singer has created a simple collection of foundation and concealers for her brand, Rare Beauty, to help beauty lovers feel confident.

“I wanted to start a conversation about how can you make yourself feel great. It’s not necessarily about needing these things to make yourself feel beautiful,” she says in Interview Magazine’s April 2020 issue.

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The singer wants her line to help its users feel comfortable with not adhering to specific beauty standards.

“People of my generation have all this pressure to look a certain way, and I wanted to make a line that took away a bit of that pressure. I use real people in the campaigns. I have 48 shades of foundation and concealer. It’s all very clean and easy. I wanted people to feel safe,” she adds.

Compiled by Futhi Masilela

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