These fashion and beauty Instagrammers under 10 are taking over the influencer space


Generation Z is here, and by popular demand, they are taking over social media. These are the smart kids who grow up with phones, do homework on Ipads, take selfies and watch YouTube videos.

They pull us into the world of cuteness with their camera-confidence, intellect and enviable wardrobes.

In the age of influencers, these children serve up killer sartorial and beauty inspiration for kids around the world, and with a strong support system the world is theirs. 

According to the 2019 influencer marketing global survey conducted by Rakuten Marketing, there is a significant growth power of influencers.

The survey spanning five countries revealed that fashion and cosmetic brands are slowly shifting from celebrity towards influencers. 

Here is our list of the best fashion and beauty children-influencers five years and younger. 

READ MORE: This is how I make money as an influencer

Sithelo Shozi's boy, Baby Makhosini (43K followers)

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My mommy & I ??

A post shared by Baby Makhosini (@baby_makhosini) on

Makhosini, affectionately known as baby Makhosini, is a social media sweetheart who's cute face makes everyone wish they had their own.

We first met him through his mother, Sithelo, who would post endearing pictures of him in the cutest outfits. 

He's lively and seems to be quit a natural in front of the camera. On his Instagram page, it was announced that he released his namesake clothing line last year, the Baby Makhosini Range

Khumo Mahlangu (31.2K followers)

Khumo is Mome and Tol Ass Mo’s brilliant daughter who has more than 30 000 Instagram followers.

The talented five-year-old has her own children's beauty range that includes shampoos, conditioners and face creams for children's pampering. 

Khumo told Mome: "I want so we can make dollars and I can buy lots of toys for all the kids in Africa."

Put on your shades, Khumo's future is too bright. 

Mila & Emma (4 million followers)

Mila and Emma are the most adorable 4-year-old's in the world. Not only are they fashionistas with more than a four million following on Instagram, they can also add clothing designer to their resume. 

The twins recently helped their mum develop a fashion line ( the Mila and Emma range) for one of the biggest retail brands in the U.S., Target, according to Yahoo Lifestyle 

They helped decide on fabrics and waistlines for their range. They also got to model the range for the advertising campaign.

"The girls had a huge part in designing the line. We showed them fabric options and went with what they liked best," said their momager Katie Stauffer. 

Millie-Belle Diamond (399K followers)

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Puppy walking outfits ????. . . . . . . ?? @imbecg

A post shared by ?? Millie-Belle Diamond (@milliebellediamond) on

At just four years old, Millie-Belle Diamond has her own fashion label, and has even walked the runway at New York Fashion Week, as reported in the Daily Mail

The tiny Instagram star has 399 000 followers on Instagram, and has travel experiences many of us can only can dream of. 

Did we mention she poses like professional model in pictures? At four years old.

READ MORE: “I collaborate with brands I’ve always admired or that fit in with my voice”- Yoliswa Mqoco

Ralphie Waplington (19.9K followers)

One-year-old Ralphie was dubbed Britians youngest influencer by the Daily Mail after his momager revealed that he get's up to £10k (R187 293.51) in freebies.

This little guy even has a pram for every day of the week.

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A pram that truly ticks every box. Adam was the first to take Ralphie out in his new @stokkebaby #xploryv6 so I thought it would be a great opportunity to ask him to review our new “toy” from a dads perspective and highlight some of its key features. Here’s what he had to say; “The height of the pram is a big deal to me being 6ft, I love how we’re able to raise Ralphie higher in the seat and interact with him whilst out and about especially now he is more aware of his surroundings being 18m old. We can really talk to him and I am personally more inclined to turn him parent-facing when setting up the pram as he is so engaged with us being higher up. Also a great convenient alternative when eating out as the V6 Xplory ‘cafe feature’ fits to all table heights so no more climbing out of Highchairs! Probably a Dad thing but similar to a car the drive is really important to me as you don’t want the push to become a chore. The Stokke Xplory certainly ticks this box as I can manoeuvre effortlessly with one hand even around busy shops when following Mummy around. All I can say is thank god for the 32L removable shopping bag on these occasions. (I’ve figured out that you can hang clothes hangers perfectly on the handlebar too!) On that note the handlebar easily adjusts into different grip positions meaning Stacey and I can both find a position personalised to us. The black chassis is a nice modern upgrade to our previous chrome pram and can be assembled one-handed making baby to pram a straight forward/ stress free procedure. The wheels are also puncture free making them more durable, stronger and low maintenance. The toddler seat is designed with a multi-position recline including upright and full ‘sleep’ recline. The seat is well ventilated and the first of our prams where Ralphie doesn’t wake up dripping. The extendable canopy provides shade from the sun and like the frame looks sleek and modern. Other ‘wow’ features include the cosy padded footrests and black leatherette bumper bar. Continued in comments... ??

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The toddler models for brands such as Next Uk and has more than 19 000 followers on Instagram.

Baby Chanco (401K followers)

Baby Chanco became an internet sensation in 2017 for her thick luscious hair that many adults can only dream of achieving.

According to the Daily Mail, the one-year-old is now the star of a Pantene shampoo commercial, and it's the cutest thing I've ever watched.

She has amassed over 401 000 followers on Instagram thanks to her gorgeous hair and carefree personality.

Jayde Robinson (507K followers)

Jayde is seriously the coolest hair influencer out there. She has close to 200 000 YouTube subscribers and 507 000 Instagram followers. 

This little girl with a big personality has been giving us hair tutorials since she could basically talk. She's very confident in her hair styling abilities and it's so infectious. 

READ MORE: Local experiment shows how easy it is to be a fake “influencer”

Kairo Forbes (343K followers)

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A post shared by Kairo (@kairo.forbes) on

Kairo is one of the most adored celebrity children in South Africa. The daughter of DJ Zinhle and AKA has been serving us the most heart-warming pictures and videos on her Instagram page.

With more than 330 000 followers, the three-year-old is undoubtedly very influential, even endorsing her father AKA by encouraging her followers to vote for him after being nominated for the Nickelodeon Children’s Choice Awards.

We have no doubt that every single cute dress and hair-do she wears becomes an instant must-have. 

Coco (684k followers)

Coco is a bonafide street style star with well over 600k followers on Instagram. She’s one of the few eight-year-olds who probably prefer Gucci over princess dresses.

We’ve seen her effortlessly rocking clothes from brands including Burberry and Moschino. 

We suspect her inspiration and love for fashion could come from her parents who own a vintage clothing store in Tokyo, according to Vogue

Brace yourself, the age of fashion and beauty child influencers has just begun, and we can't wait to see where the future takes us.

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