Tracee Ellis Ross appointed as Ulta Beauty's diversity and inclusion adviser

play article
Subscribers can listen to this article

Tracee Ellis Ross has always promoted diversity, both on-screen and off, for example with her haircare line for Black women, Pattern, but now she's making it official and has accepted the position of Diversity and Inclusion Advisor to the retail giant Ulta Beauty.

READ MORE| First impressions: Everything you need to know about the 3 debut Fenty Skin product releases

One of the biggest chains of beauty stores in America, Ulta shops, is the only physical place where Tracee’s Pattern products are sold. And they were exclusive partners for Alicia Keys’ soulcare cosmetics line as well. But of the 624 brands sold at the retailer, only 13 are black-owned businesses, and the label wants to change that.

Tracee says that she’s already been informally talking with executives for a while about improving and is excited to formalise the position and start making measurable goals for them to achieve.

READ MORE| Black-owned beauty: It's time to Swiitch to brands that are made for people who are Black Like Me

To start with Ulta has promised to double the number of Black-owned brands they sell by the end of this year and will spend $4 million (more than R59 million) on promoting those products, such as their new Muse programme which will magnify, uplift, support and empower black voices in beauty.

Do you have a story to share with us? Tell us about it here.

Follow us on social media: FacebookTwitterInstagram

Sign up to W24's newsletters so you don't miss out on any of our stories and giveaways.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24
Voting Booth
Do you think it's important to get married in this day and age?
Please select an option Oops! Something went wrong, please try again later.
Yes, it's important in order to create a family unit and for companionship
22% - 662 votes
Not at all. Being single is far more liberating
9% - 274 votes
There is no general answer to this, it's each to their own
50% - 1516 votes
Yes, society still frowns on unmarried people, especially women
1% - 40 votes
It depends on whether you are able to find a compatible partner
18% - 546 votes