This calculator helps you guess how much your favourite influencers like Mihlali Ndamase and Kim Kardashian could be making per Insta post

Beauty influencer Mihlali Ndamase
Beauty influencer Mihlali Ndamase

The world’s most popular fashion and beauty influencers are always luring us in with aspirational content on their Instagram pages. Beyond compelling us to double tap they often inspire many to seek the same lifestyle and to score lucrative deals with brands as well.

READ MORE: What happens when you get snapped like you're an influencer for a campaign, except you never agreed to work with the brand?

But once you’ve joined the app and generated a significant following, how do you know how much your work is worth and what you could monetise?

Your favourite influencers have probably already shared on their profiles or media outlets, tips on how to succeed in the influencer game. Google can be your friend in this instance as well, but the nifty way to think about your content creation in business terms can be seen through this online tool.

The categories taken to account are the number of followers, comments and likes, the level of engagement (divide your total number of likes and comments by the total number of your followers - then multiply by 100 to get the percentage) the number of posts from the latest 12 posts. And estimated earnings per post.

READ MORE: These fashion and beauty Instagrammers under 10 are taking over the influencer space

We know that many look at the influencer business as a numbers game and the influencers on this list are clocking them on all fronts. The prize metric or measurement said to rake in the coin is a high number of followers and engagement and it's interesting to see which influencers with a similar number of followers post seemingly more engaging content. 

READ MORE: Why is everyone suddenly wearing this same outfit? 

This is what this Instagram influencer calculator says about the top local and international influencers.

Kefilwe Mabote

Followers: 605 981

Likes: 78 675

Comments: 1 977

Engagement: 1.17%

How much could she be charging per post? R25 000 - R45 000

Mihlali Ndamase

Followers: 607 810

Likes: 460 097

Comments: 3 371

Engagement: 6.36%

How much could she be charging per post? R25 000 - R40 000

Lesego “Thickleeyonce” Legobane

Followers: 427 116

Likes: 71 333

Comments: 2 091 

Engagement: 1.43%

How much could she be charging per post? Around R20 000 - R30 000

Crystal Kasper

Followers: 55 233

Likes: 13 072

Comments: 437

Engagement: 2.04%

How much could she be charging per post? R3 000 - R5 000

Thithi Nteta

Followers: 33 336

Likes: 10 611

Comments: 308

Engagement: 2.73%

How much could she be charging per post? R2 500 - R4 000

And these are international influencers:

Kim Kardashian

Followers: 133 170 834

Likes: 23 242 889

Comments: 189 696

Engagement: 1.48%

How much could she be charging per post? R3.5 - R6 million

Kylie Jenner

Followers: 130 804 779

Likes: 61 068 527

Comments: 1 119 936

Engagement: 3.96%

How much could she be charging per post? R3.5 - R6 million


Followers: 69 211 893

Likes: 25 989 173

Comments: 235 109

Engagement: 3.19%

How much could she be charging per post? Around R2 - R3 million

Jackie Aina

Followers: 1 180 740

Likes: 808 445

Comments: 7 366

Engagement: 5.76%

How much could she be charging per post? R30 000 - R55 000

Margaret Zhang

Followers: 1 029 748

Likes: 149 955

Comments: 1 149

Engagement: 1.22%

How much could she be charging per post? Around R30 000 - R50 000

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