Sisters invent dating app based on personality and have already matched a couple that married

0:00
play article
Subscribers can listen to this article
Sisters, Jess and Lou, created SoSyncd, a dating app that matches personality types. Photo courtesy @SoSyncd via Instagram
Sisters, Jess and Lou, created SoSyncd, a dating app that matches personality types. Photo courtesy @SoSyncd via Instagram

The sisters decided to launch the app after Jess, 30, relationship ended due to "vast differences" and came up with the idea to create the app called SoSyncd. She impressed her sister Lou, 27, so much with her concept that she eventually quit her job in property to join the venture.

When the sisters started with the app, they hired developers to ensure they could build the app exactly as they wanted, while they both continued in their full-time jobs – Jess then at a UK start-up and Lou in property - which helped them to fund the project.

READ MORE| Actress Rebel Wilson loses 28kg despite PCOS, plus how she found love by saying ‘yes’ to every date

They devoted evenings and weekends to developing the app. They consulted with tech experts and app founders, who saved them weeks of time by foreseeing problems.

With Jess taking charge of content, financing and overseeing the bigger picture, Lou focused on the day-to-day demands of marketing, social media, and community management, ensuring they stayed organised and on-track.

Based on the Myers-Briggs personality system and Carl Jung's theory of personality types – SoSyncd gives potential partners a compatibility score.

SoSyncd is a soaraway success and happy endings so far have included couples moving countries to be together, while the first SoSyncd wedding happened in December 2020.

"When we set up SoSyncd we never dreamed we’d have had a marriage less than a year after launching," the sisters say on their Instagram page.

READ MORE| Drew Barrymore opens up about being stood up by an online dating match

However, as with all matters of the heart, the sisters admit their system is by no means a guarantee of a perfect relationship.

"We pair couples with just the right amount of similarities to form a strong connection and just the right amount of differences to create spark," they share.

Do you have a story to share with us? Tell us about it here.

Compiled by Ayanda Mgcina. Video by TCA

Follow us on social media: FacebookTwitterInstagram

Sign up to W24's newsletters so you don't miss out on any of our stories and giveaways.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Voting Booth
Who is your current favourite local fashion girl you look to for style inspo?
Please select an option Oops! Something went wrong, please try again later.
Results
Yasmin Furmie
8% - 3 votes
Katlego Tefu
6% - 2 votes
Thithi Nteta
3% - 1 votes
Phola Ayanda Gumede
0% - 0 votes
Lesego 'Thickleeyonce' Legobane
22% - 8 votes
Ricci Lee Kalish (Big Bad Wolf)
6% - 2 votes
Palesa Kgasane
3% - 1 votes
Sarah Langa
8% - 3 votes
Mihlali Ndamase
31% - 11 votes
Zoe Msutwana
14% - 5 votes
Vote