Attention girlbosses: You’ll want to read this before you Go Hustle

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Lorna Jane Photography

There are few things we love more than queens and girlbosses coming together in one space to share ideas, connect and fix each other’s crowns.

We know how time consuming it is when you’re searching for advice, events, jobs, style tips or money tips online without any success. 

That’s why we were all for it when Media24 Lifestyle recently launched GoHustle.co.za.

READ MORE: This 28-year-old businesswoman runs a freight company and tells us how she successfully turned her side hustle into a career

The internet is a minefield of information, and often finding exactly what you need at your fingertips might not be as easy as you’d like and that's just why Go Hustle has you covered.

Here’s what you need to know about this brand new platform:

Heading up the project is girlboss, Danielle Weakley who acknowledges the growing zeitgeist around female-focused career ventures, platforms and social movements demanding equality, like #metoo #equalpay and #payequity.

READ MORE: Here are 15 Instagram accounts to follow for an uplifting scroll

Explaining the inspiration behind Go Hustle, she says, “We need to be a part of that conversation, to give back to a younger generation of women, to share our knowledge and our connections. This project is a change to advance women by bringing them together.”

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5 Things No One Tells You When You’re Starting A Side Hustle: 1. Begin with revenue - It’s great that you have a dream but you’re going to need to make money. Whether you are planning on pitching to investors or building your own customer-funded business, you will need cash flow. Cash flow is the heartbeat of your business. ’ Overheads like rent, payroll and other monthly expenses need to be as low as possible. Make a plan and write specific goals for how you are going to make money. 2. Protect your IP - That’s Intellectual Property. Trademark your work and spend time on your policies from the beginning. It’s worth talking to a trademark lawyer to make sure you’re covering all your bases in the legal sense. 3. Market yourself - Free marketing on social media is the key to growing your start-up with low overheads. Do your homework on social media marketing ideas and study businesses that do what you do. Lastly, know your own target audience. 4. Know your ‘why’ - If cash flow is the heartbeat of your business, then the why is the actual heart. Find your business backbone by writing down the internal, external or philosophical problem that your company is working to solve. 5. You are NOT the boss - Controversial, we know but your customers are the boss. They are the hero, and your company is ALL about your customers. Learn how to serve them but also learn that once in a while they may be wrong. Then embrace the notion that your product might not be for everyone. Think you can cut it on your own? Consider these 5 factors before taking that leap of faith. And then do it. #NowGoHustle #girlboss #workhardforit #bossbabes #entrepreneur #careertips #startupbusiness ?? @createcultivate

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According to insights that were part of the research that went into launching Go Hustle, the team learnt that Careers24 averages more than half a million job applications every month, with women aged between 16 and 25 submitting 415 000 job applications – a group that’s almost the population of East London, according to The World Population Review. 

READ MORE: How to use jealousy to fuel your own success - yes, really

It’s this, and other gaps in young women’s lives that Go Hustle, aims to bridge through offering advice as well as opportunities – for mentoring, interning, vacancies, skills training, workshops, and networking so that you can meet bosses and fellow hustlers in real life. “And we don’t just want to talk to job seekers but entrepreneurs too,” says Danielle.

READ MORE: Six women making waves in 2019!

If you are a girlboss who is always on the lookout for resources to support your hustle, this new platform just might be what you need.

And because Go Hustle will be hosting networking events where you'll get to meet like-minded bossbabes, maybe it’s time to pull out your favourite dress and heels, and get ready for the next do.  

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