Kylie Jenner criticised for having only 13% black employees at her company

Kylie Jenner. Photo by Pierre Suu/GC images
Kylie Jenner. Photo by Pierre Suu/GC images
  • The Pull Up for Change initiative is about fighting for economic opportunities for black people.
  • In response to this, Kylie Jenner's beauty empire, Kylie Cosmetics, released the demographic numbers of employees at the company.
  • However, she is now is facing backlash for the lack of diversity among her Kylie Cosmetics employees.

The millionaire entrepreneur disclosed the number of black employees at her company as part of the Pull Up for Change initiative. Kylie Cosmetics representatives noted that 13% of its employees are black, 47% are BIPOC (Black Indigenous and People of Colour), 53% are white, and 100% are women-identifying.  

READ MORE: Black-owned beauty - It's time to Swiitch to brands that are made for people who are Black Like Me  

After stating they are proud of the diversity within the company, some comments came in saying "13%? Hire more." Another comment read, "13% is not enough when African Americans set the trends and standards in the beauty industry." 

Other comments also called out how few black models feature on the beauty brand's Instagram page. 

For someone whose career and image is based almost entirely on black features and black culture, Kylie's petticoat of how she actually feels about representation is certainly showing. If only she would stop stealing from black women and actually hire them. 

Compiled by Afika Jadezweni

Follow us on social media: Facebook, Twitter, Instagram

Sign up to W24's newsletters so you don't miss out on any of our stories and giveaway.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Voting Booth
What part of your lifestyle are you most conscious about when it comes to sustainability and ethical consumption?
Please select an option Oops! Something went wrong, please try again later.
Clothing and accessories
13% - 41 votes
Skincare products and makeup
15% - 47 votes
Food and home
73% - 236 votes