Makeup artists, vloggers and influencers are wearing makeup to the maternity ward to ensure Instagram-ready post-birth pictures


When the first excruciating labour pains kick in, you would think having your hair, nails and face done would be the last thing on your mind, but for some women pre-birth beauty regimes are now a top priority.  

From "labour lashes", pedicures, manicures, a full face of makeup, and new hairdos, the modern woman’s labour bag has been given a facelift. 

A study by cosmetify that was published on Harper's Bazaar, recently revealed that 64% of women get some form of beauty treatments before giving birth.

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According to the study, two out of three women aged 18 to 31, will also invest in beauty treatments ahead of their due date, with half getting manicures or pedicures, and a third going for spray tans and blowdry treatments.

According to Harpers Bazaar, when the women in the study were asked why they were so concerned about their appearance following childbirth, the top reasons were looking good in post-birth pictures. 

26 percent said they wanted to look presentable for visitors and 22 percent said they did not want to look exhausted or ill.

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"Women should always consult with their doctors when it comes to beauty product safety.  Doctors generally recommend avoiding the excessive use of products that contain salicylic acid during pregnancy," says Dischem nursing practitioner Nosiviwe Ndlela. 

Here are a few influencers who have proudly confessed to using makeup in the delivery room: 


Professional makeup artist Alaha Majid turned her delivery room into a complete beauty parlour. She had eyelashes, a contouring kit, lipsticks, a brow pomade, and a holder for her many makeup brushes. 

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Wow, I can’t believe this was exactly 2 years ago. It was one of the most painful experiences of my life!!! I got a brief moment of relief when I got the epidural, but of course, it wore off after a couple of hours and I felt every second of every contraction and thought I was ready to give up! Did they offer me more meds to help with the pain? Of course, but those that know me, know that My body doesn’t do well with meds. Nor does it do well with any “unnatural” processes. I had to send my husband out to get my makeup bag so I could apply my makeup as a distraction from the pain I was in. I didn’t apply my makeup to be vain, or to make sure I “looked good” for pics, I mean sure, that was a great bonus lol I applied my makeup because, like I said, I was in excruciating pain and needed something, anything, that would require my full attention and take my mind off of the pain! Little did I know that in a few short hours, the pain would disappear instantaneously, and I would experience the most amazing moment of my life....#anastasiabeverlyhills #vegas_nay #hudabeauty #cakefaceconfession #mayamiamakeup #wakeupandmakeup #maquiagemx #lillyghalichi #liveglam #ghalichiglam #slave2beauty #makeupfanatic1 #videofashions #laurag_143 #dollhousedubai #universodamaquiagem_oficial #liveglam #makeupslaves #inssta_makeup #benefitcosmetics #melformakeup #morpheme #nyxcosmetics #yesnyx #elciecosmetics #toofaced #tarteist #tartecosmetics

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We would like to take a second to welcome our precious angel, Sofia Alaya Karimi, into the world. Baby Sofia was born two nights ago, on February 15, 2016 at 6:19pm weighing 8lbs 13oz and a height of 21.5 inches. Mash'allah! Both of us are doing well Alhamdullilah. She has only been a part of our lives for two days and I can't even remember what life was like before her. She has changed our lives in ways we never thought were possible and has given us the most beautiful outlook on life. How could a little human who we have only known for 48 hours, have so much impact on our lives? Both hubby and I are so in love with her that we stare at her for hours as our hearts fill with joy, and our eyes fill with tears trying to understand how we became so lucky to be chosen as her parents. Subhanallah, Mash'allah, Alhamdullilah, times a million for everything God has blessed us with! I know many people are asking for pics, and I'm sorry but her father and I have decided to keep her beautiful face private for some time to keep her all to ourselves a little while longer and keep her away from evil eyes or Nazar (it's a cultural/religious thing and I hope you all understand). Family and friends are more than welcome to reach out and come visit once we are settled in and well-adjusted. Thank you to all those who sent flowers, texts, emails, calls, etc. I haven't been able to get back to everyone individually but I will as soon as I can. Now many of you are probably wondering about this picture, LOL! It was taken the minute she was first handed to me after I delivered her, look at her little head in my palm. Yes, I went full glam lol and I'll post more pics later of me doing my makeup DURING Labor and pausing for the severe contractions lol. And yes, I wore my @hudabeauty @shophudabeauty mink lashes in "SOPHIA" since it was appropriate lol. I had a natural birth alhamdullilah so it was tough, but I'm lucky enough to have been able to experience it firsthand and am so grateful. I prayed for all of the women who are trying to conceive to get to experience this beautiful feeling as well inshallah! Again, thank you all for the sweet messages, wishes, and love! God bless!

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After she shared the pictures, her followers were instantly surprised by how gorgeous she looked, despite having been in labour for 10 hours.

"I can't even do my eye liner straight and she has the perfect wing while having contractions," one commented.

The vloggers

YouTuber with over 5 000 followers Lee Anne Jareell, kept her subscribers up to-date with her beauty regime from her delivery room.

Beauty, make-up, women, pregnancy

Another popular YouTuber Alexis Jayda, posted a picture of herself recording a make-up tutorial while having contractions. 

The blogger

According to Daily Mail, blogger Lindsay Bryan had a false alarm that sent her to the delivery room early, which gave her the opportunity to glam up.

In 2018, Twitter user @ShelbyLafour also shared how she went all out for her big day, tweeting how she "wore makeup had my hair curled and braided and I had a custom hospital gown and everything."

READ MORE: This is what the future of maternity and paternity leave should look like

Some people are against this trend, explaining that women should not be pressured to look “flawless” within hours of giving birth. They also argue that birth is a beautiful private experience that shouldn’t be about appearances or social media.

Other women have welcomed glamming up for labour as a distraction from contractions, while some say it makes them feel good and confident. 

Are you for or against wearing makeup when you go into labour? Chat to us here

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