How gloss made the best beauty comeback of 2018 and dominated

Glossy lips have been taking over Instagram this year
Glossy lips have been taking over Instagram this year

Who can forget those early 2000s days when a matte face and a glossy pout were the ultimate beauty look? Add a side-swept fringe and you were digi cam ready.

Fast forward to 2018, and glossy lips (and now eyelids too) are all the rage again. Newby Hands, beauty director at Net-a-Porter, told Business of Fashion that the gloss trend is all part of the appeal of looking youthful and healthy. Let's also not forget how nostalgia has played a major role in bringing back and re-imagining fashion and beauty trends since late 2016. 

"From glowing complexions to shiny hair, glossy lips complete this trend that results in a healthy, radiant and hydrated look," Hands told BoF. 

This is also perhaps why gloss eyeshadow is having a moment - for an overall radiant shine.

READ MORE: What is 'glass skin' and why is the beauty world gaga over it?

So does this mean we've all tossed out our matte lipsticks?

Not at all. 

According to BoF, lipstick is still dominating the market in terms of sales. However, lip gloss sales have skyrocketed to $2.94 billion (over R40 billion) since 2014. 

It's safe to say that Instagram can attest to these stats, as we've seen some of our favourite glistening selfies and portraits there throughout 2018. Thanks, Rihanna.

These are our top picks for gloss if you want in on the trend:

Clarins Instant Light lip comfort oil, R335 at Edgars

Clarins Instant Light lip comfort oil

Urban Decay Hi-Fi Shine Ultra Cushion Lip Gloss, R290 on Urban Decay online

Urban Decay Hi-Fi shine

Essence Shine Shine Shine Lip Gloss, R31 at Clicks

Essence Shine Shine Shine lip gloss

Beauty hack: You can totes use your lip gloss of choice on both your lips and lids.

Sign up to W24’s newsletters so you don't miss out on any of our hot stories and giveaways.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24