This AFI Fashion Week we're b(l)ending the makeup rules and this beauty authority approves

accreditation
A model walks the runway at the Ulla Johnson Ready to Wear Spring/Summer 2020 fashion show during New York Fashion Week
A model walks the runway at the Ulla Johnson Ready to Wear Spring/Summer 2020 fashion show during New York Fashion Week

African Fashion International (AFI) Fashion Week kicked off today 10 October, at the Sandton Convention Centre with over 30 designers showcasing their Autumn/Winter 2020 collections. 

And we all know that it is impossible not to marry new design collections with trendy and seasonal makeup looks too, so in preparation for AFI, Avon – the makeup sponsor for LMDA Beauty Ateliers at AFI 2019 – spoke with Director Raine Tauber about the makeup looks guests can expect to see on the runway. 

READ MORE: The minimalist and ethical beauty kit: here's everything you need to know according to the makeup artist who's worked with Beyoncé, Naomi Campbell and Kim K  

afi fashion week trends

This is what Raine shared with us:

It’s not always about dewy and glowing skin

When it comes to Autumn/Winter makeup, we’re expecting natural looks that don’t focus too much on the glow of one’s face. During AFI, we’ll be using matte textures more strategically to ensure there is no unwanted shine. Expect to see an element of the rawness where imperfections are allowed to shine through. This means using foundation sparingly or dabs of concealer to cover up here and there. 

Pops of electric colours are generally runway favorites 

These pops can occur on both the lips and cheeks for a diffused look. There is going to be a romantic approach to colour with pops of peach and pinks, washed over with a nude, however, the classic red lip will still make a statement on the AFI stage. There will also be an influence of the orange hues into the red for a softer red lip.

Her picks: Avon Power Stay 16-hour Lip Color in Persistent Pink

Sidebar - I've tried it and I too, would recommend it. 

Don’t forget the liner

Black is present in every season, usually in the form of the liner. That is still the case this season but the liner will be straighter and bigger than usual. We’ll also be incorporating mascara into the liner this week to give off that messy, grungy look around the eye. 

NEW YORK, NEW YORK - SEPTEMBER 05: A model, fashio


Compiled by Afika Jadezweni

Sign up to W24’s newsletters so you don't miss out on any of our hot stories and giveaways.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Voting Booth
Please select an option Oops! Something went wrong, please try again later.
Results
Yes, I believed it was authentic
7% - 356 votes
Yes, I didn't want to spend that much money on the original item
20% - 1035 votes
No, I always shop at reputable stores
13% - 683 votes
No, I don't wear designer clothing
60% - 3115 votes
Vote