- Over the past few months, various major fashion and beauty brands have been rallying for good causes - from Covid-19 relief measures to addressing matters of representation and diversity in these industries.
- To mark World Food Day on 16 October, Environ – a South African born and internationally renowned skincare brand - announces that they have partnered with GROW Educare Centres for the next six months, adding to the list of international fashion and beauty brands who have shown acts of goodwill this year.
- Environ has pledged R500 000 to support a vital children’s nutrition programme which vastly reduces their risk of malnutrition.
As mega brands continue to flex their muscles of goodwill during times of health and social justice crises, we're welcoming the responsible - albeit long overdue - strides towards change. Since March this year, European luxury labels have been donating millions towards PPE and hospital donations amid the coronavirus crisis. This July, youth culture brand Vans joined the #StopHateForProfit Facebook boycott, and not too long after, Tommy Hilfiger announced the launch of its People’s Place Program - a three-pillared platform to advance the representation of Black, Indigenous and people of colour (BIPOC) within the fashion and creative industries.
This was after Tommy had also donated 10 000 T-shirts to frontline healthcare workers.
Australian-born fashion and lifestyle brand - loved locally in SA - Country Road, then announced their contribution to the diversity conversation in August by partnering with the Aboriginal Art Fair. This was in line with Country Road’s mission to recognise and celebrate Indigenous fashion and creativity in Australia, as they served as the presenting partner for the Fashion Design Award Category at the inaugural National Indigenous Fashion Awards (NIFA).
And during Women's Month, local online retailer Faithful to Nature partnered with Mosaic, a community-based organisation that combats domestic violence. For the month of August, a portion of the sales on all women’s products was donated to the organisation to help raise funds for the much-needed renovations of the survivor safe space in Wynberg, Cape Town.
Through this, Faithful to Nature managed to raise over R68 900.
The Covid-19 pandemic has disrupted food environments and systems; and the continuing economic fall-out is plummeting millions more people into food insecurity. Since hard lockdown in March this year, there has been a concerted mobilisation in South Africa to help improve access to sufficient food resources across the country.
However, many South Africans remain precariously on the brink of hunger, and many children are at risk of malnutrition. In response to this heart-breaking socioeconomic situation, South African-born skincare brand Environ has announced a six-month campaign to boost the daily nutrition of vulnerable pre-scholars.
Joining hands with stockists, beauty therapists and consumers, the #EnvironCares campaign has pledged R500 000 to support a vital children’s nutrition programme in the GROW Educare Centres. The donation has been linked to the sales of the Environ Original range and the public can also donate to the programme online, on the GivenGain platform.
Image supplied on behalf of Environ
The campaign will enable GROW Educare Centres situated in Cape Town, Johannesburg and Durban communities to provide a power porridge meal to 1 800 children, for five days a week over the six-month campaign period; resulting in a total of 238 000 meals.
Val Carstens, Environ Skin Care Group Chairman, CEO and Director says: "The #EnvironCares campaign has partnered with GROW Educare Centres because they have an effective child nutrition programme infrastructure already in place which ensures that the donation reaches the children who are at risk of malnutrition. We're concerned about the current hunger situation in South Africa and Environ wants to support to make a difference."
If this initiative pulls at you heartstrings, you can make your donation here.