In a bid for more representation, these lashes were made specifically for people with albinism

accreditation
Jennifer Renée is the founder of Ivoree Beauty. (Image via @ivoreebeauty on Instagram)
Jennifer Renée is the founder of Ivoree Beauty. (Image via @ivoreebeauty on Instagram)

Born with albinism, creator Jennifer Renée has always struggled to find lashes to match her hair and skin tone. After conversing with women in her albinism beauty chat, she discovered a universal desire for lighter-coloured lashes. 

Jennifer says one of the things that they realised in the beauty chat was that there were no blonde lashes, and so they wanted something that matched their hair colour better.

“We want to have the same options in beauty that everyone else has,” she says. 

And so she launched Ivoree Beauty. Currently, the line has four lash colours: blonde, white, red, and black.

READ MORE: International eye brand loved by celebrities answers your burning questions about false eyelashes

Ivoree Beauty also has lip gloss, a lash box set, and soon-to-be-released colour mascaras.

As a visually impaired artist, Jennifer Renée draws the packaging to display different types of women with albinism. “We don’t see any representation for women with albinism in the beauty industry,” the Ivoree Beauty founder says. 

She hopes to expand her brand into a full line, not only for people with albinism.

Source: Insider

Compiled by Afika Jadezweni

Follow us on social media: FacebookTwitterInstagram

Sign up to W24’s newsletters so you don't miss out on any of our stories and giveaways.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Voting Booth
Please select an option Oops! Something went wrong, please try again later.
Results
Yes, I believed it was authentic
7% - 362 votes
Yes, I didn't want to spend that much money on the original item
20% - 1047 votes
No, I always shop at reputable stores
13% - 692 votes
No, I don't wear designer clothing
60% - 3147 votes
Vote