The megastar took to Instagram in November to announce the launch date for her upcoming beauty line, with a series of smouldering promo shots showcasing her glowy complexion.
The actress also admitted that it’s been a dream for three decades to have her own skincare range. She reiterated her motto: Beauty does not have an expiration date.
Her skincare range will consist of eight products: a cleanser, serum, day and night moisturisers, a dietary supplement, a sheet mask (soaked in the brand's serum), eye cream, and a glow booster in three different shades.
The 2019 CFDA Style icon says the secret ingredient for this range is antioxidant-rich olive oil.
In an interview with Harper's Bazaar US, she says it's "a family tradition and beauty secret passed down from her grandmother and mother for healthy and shiny hair, skin and nails."
"A dermatologist told me at a very young age to use sunscreen… I didn't know it then, but now I go, 'Wow, this was one of the secrets that I didn't even realise I was doing," she shared.
"I knew that for JLo Beauty that I wanted to develop a sunscreen that we could use every day under your make-up. And I think that girls should start from the time they start skincare [in their early teenage years]," she said.
"No one wants to hear, 'Oh, you look great for 50.' You want to hear you look great — it doesn't matter what age you are. For us, beauty having no expiration date, being youthful and timeless at every age, and beauty coming from the inside out is the mantras of the brand."
This is what you can expect to pay for each of the products in the range when it officially launches on 1 January 2021:
(Prices converted to approximate rand value)
Gel Cream Cleanser, R576
Multitasking Serum, R1 197
Multitasking Mask, R270
Nonstop Wonder Cream, R880
Broad Spectrum SPF 30 Moisturiser, R820
Eye Cream, R728
Complexion Booster, R590
Skin-Nutritious Dietary Supplement, R545
The JLo Beauty range will be available on the brand's official website as well as on Amazon as of 14 January 2021.Sign up to W24's newsletters so you don't miss out on any of our stories and giveaways.