Victoria Beckham says no anti-ageing products for new beauty range

Victoria Beckham
Victoria Beckham

The fashion designer has recently launched the first products in her beauty range. And although she's planning to expand the collection, she just wants people to celebrate their appearance rather than try to turn back the clock.

She told Britain's Grazia Magazine, “It's not about trying to look different or any younger. I'm not going to be coming with products that say they'll get rid of wrinkles. We should celebrate who we are and be the best, most powerful version of ourselves. We should all celebrate each other and, as women, be stronger together.”

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After showing at London Fashion Week, that has since concluded, and launching an eye wear brand, this Victoria Beckham quote echoes in the VB brand, “I want to create solutions for real women head to toe, inside and out. It is all about making my community feel like the very best versions of themselves.”

The ethos of Victoria Beckham Beauty has been clear on the onset and the primary place beauty enthusiasts can encounter this is on its Instagram account, laced with affirmations.

The beauty brand not only positions itself as one that caters to diverse women but it also produces its products through cruelty-free methods and uses recycled packaging materials.

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"We aren’t perfect, but we are committed to partnering with industry leaders in science, technology and sustainability to set better, cleaner, and more ethical standards across beauty," the brand notes on Instagram.

The VB beauty range includes eye shadow pallets, 'lid lustres' and eyeliners with lip and skin products.

Compiled by Phelokazi Mbude.

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