Why Esteé Lauder sent 10 bottles of this sought-after beauty serum to space

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Illustration (Getty Images)
Illustration (Getty Images)

Since the race to enter space heated up the 1960s, the U.S. has launched humans, robots, and a surprising amount of monkeys into orbit. And now, our beauty products add to this intriguing list.

On 29 September 2020, 10 bottles of a hyaluronic acid serum product went to space. This makes Esteé Lauder the first-ever beauty company to shoot a campaign in space. Why the trip to space? 

Well, five percent of astronaut time aboard the space station is currently allocated to “commercial and marketing activities.” A NASA spokesperson told Allure that Esteé Lauder approached them, as the space agency opened up to marketing opportunities in 2019.

It looks like HA serum will become just as poplar in space as it is on earth.

Source: Allure

Compiled by Afika Jadezweni 

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