Bridesmaid for hire! How an enterprising woman is helping brides on their big day

accreditation
0:00
play article
Subscribers can listen to this article
An illustration. Photo by Getty Images
An illustration. Photo by Getty Images
  • It's said that a wedding invitation is a bill written in calligraphy, and the bill gets even steeper when you're asked to be a bridesmaid.
  • But Business Insider contributor Jen Glantz decided to turn the tables.
  • After more than After more than 75 bridesmaid dresses, over 103 first dates and, "because all of her friends got engaged before she could land a second date" Jen started a business as a professional bridesmaid.

First, by running a Craigslist ad, Jen found that hundreds of women were interested in her services. More importantly, they told her why they needed her - and for what. 

READ MORE: Guest slammed for revealing that she's pregnant at best friend’s wedding

Next, she built her business infrastructure: a website, a price list, package details, videos and so on. The services provided include: we walk down the aisle, speech-giving and speech-writing sessions, and other training services.  

Jen then did a few test weddings to work out the kinks. Since then she's added features and hired a marketing team.

On Jen's website, Jen shares, "At all of the weddings I went to, I started to wonder why isn't there anyone whose job it is to be there for the bride?"

On the testimonials page, one happy bride says, "I had a lot of friends and family getting ready with me on the wedding day, which was a lot of fun, but it was nice for everyone to focus on their beauty while Jen was making sure that I was drinking enough water and eating lunch, while she moved my car and made sure that my ‘Just Married’ sign was ready to go. About 25 minutes before the church ceremony started, my maid of honour realised that she had left her heals at my house and had arrived at the church in her flip flops. I asked Jen to run back and get them; Jen kindly obliged and came back with plenty of time to spare."

READ MORE: Bride buys her wedding dress at H&M but is left hurt by her friends and family's disapproval

Another bride shares, "Your mother or your mother in law will drive you insane. If you don’t have a therapist, Jen Glantz will serve that role for you, and happily.  Throughout my wedding planning process, it was therapeutic for me to word vomit my thoughts (read: anxiety attacks) to her via email.   

"Things will go wrong on your wedding day that you do not foresee and cannot anticipate. My 60 year old mother realised she forgot to bring her bra once we were mere hours away from the ceremony. No really. It’s true. Like the saint from the heavens that she is, Jen Glantz had a spare bra. In her freggin’ fanny pack."

Source: TCA

Compiled by Phelokazi Mbude

Follow us on social media: FacebookTwitterInstagram

Sign up to W24’s newsletters so you don't miss out on any of our stories and giveaways.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Voting Booth
What's your favourite winter style staple?
Please select an option Oops! Something went wrong, please try again later.
Results
Outerwear - coats, jackets
31% - 236 votes
Knits
13% - 100 votes
Boots
18% - 142 votes
Sweats and hoodies
31% - 235 votes
Turtlenecks
7% - 56 votes
Vote