- Ackermans has extended its sizing across all women’s product lines to offer up to size 50.
- Size exclusion which often plays out in the form of fat tax, continues to be one of fashion's biggest flaws not just in South Africa, but globally too.
- In addition to Ackermans, we give you nine more fashion retailers including Asos, Donna and Miss Moneypenny that offer sizes over 42 in a selection of styles that are en vogue too.
Fashion isn't fun for everyone. Shopping isn't fun for everyone. As an industry that has for years, beat its chest about its exclusivity, fashion found itself excluding many. It is only recently - in our collective buzz of consciousness and self-empowerment - that fashion's legacy of exclusion is being gradually corrected.
However, to this day, there are still several stores and boutiques that leave many women feeling like an after thought to the fashion industry due to the lack of size options beyond a Large or a 42. In some cases, the Large realistically fits a person who is no bigger than a 34.
More disappointing for plus size and curvy women, is the fact that when retailers do offer their sizes, the styles available do little to no justice to the word, essentially adding to the 'mommyfication' of fat women. And then add fat tax (rise per size) to that.
In a 2018 W24 article, Marisa Crous spoke to Lesego 'Thickleeyonce' Legobane, who co-owns LeeBex Fashion, about debunking the myth that "fat girls can't and shouldn't wear tight clothes".
In this article, Thickleeyonce revealed that one of the reasons that birthed LeeBex was the fact that most plus size brands make clothes that are too sophisticated, mature and modest. "LeeBex does the opposite - the brand is about making fashionable, trendy outfits for big girls," said Thickleeyonce.
Fashion’s struggle with inclusivity has spanned decades. For far too long, women who didn’t fit into sample clothing sizes have had difficulty walking into a store and leaving with something they can wear. Inclusivity has always been important to Ackermans as one of the first retailers in the country to offer its lingerie in up to a G-cup, demonstrating its ongoing commitment to the diversity of the women of South Africa.
So in an ongoing bid to be more inclusive to all the women of South Africa, Ackermans has extended its sizing across all women’s product lines to offer up to size 50, making it one of the few value retailers in the country to do so.
Womenswear Buying Manager at Ackermans, Donna McPherson, says "We are now offering a wider range of sizes in all outerwear and sleepwear lines with more fashionable and affordable options for women.”
“South African women come in all shapes and sizes, which is something to be celebrated. This expansion will allow us to provide more choice to customers, in line with our promise to continuously strive to add value to their lives,” she adds.
The extended product lines are available in stores from September and includes basic tees, fashion tops, dresses, denim, skirts and sleepwear.
Shop their Sage strappy dress for R99.95
Image supplied by Ackermans
For more options, we give you nine fashion outlets that offer trendy items for full-figured women:
Plus sizes available: up to 48
Shop: Missguided Plus knot front jumpsuit in black glitter, £25.00 (approximately R535)
Plus size fashion from 34 to 58.
Sizes available: 38 - 56
Size available: Selected brands offer up to 54
Sizes available: up to 48
Sizes available: up to XXXL
Plus size fashion made in SA.
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Mercury dress available in navy or grey in our Winter sale! Buy one for R400 or get three dresses for R900! Head to our website to check out our winter bargains while stocks last. Model : @nonduzwane_ #plussizefashion #plussizeclothing #curvygirl #lovelocalbuylocal #madeinsouthafrica
Sizes available: up to size 50
Plus size fashion you can shop at The Space and on Zando.
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PLUS-FAB READY TO WORK COLLECTION ALERT??: wouldn’t she be your #WCW? I mean look at her.... . Get this entire look today at @thespacesa nationwide or online www.plus-fab.com call us 012 751 4037 or WhatsApp us 082 669 7469 .. Model: @relebogile Make up: @dewsbeautystudio Photograper: @josh_bee_cameraepic #PlusFab #notjusttherightsize #madeinSA #proudlySA #ReadyToWork #OfficeWear #plussizefashion #plussize
Additional information provided by 99c PR
What other plus size fashion outlets do you love? Share them with us here.