Country Road is investing R100 000 towards developing SA talent in the name of sustainable fashion

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Zwelisha Giampietri accepting the Changemaker Award on Amanda Laird Cherry’s behalf. (Image supplied)
Zwelisha Giampietri accepting the Changemaker Award on Amanda Laird Cherry’s behalf. (Image supplied)
  • Country Road has announced their sponsorship of the Twyg Sustainable Fashion Awards 2020.
  • The Australian lifestyle brand has pledged to invest R100 000 towards the development of local design talent. 
  • Country Road will sponsor the Changemaker Award at the Twyg Sustainable Fashion Awards.  

Through fashion, styling, and storytelling the annual Twyg Sustainable Fashion Awards recognise and reward South African designers who use sustainable design practices. The winner of this category stands in line to win R100 000 from Country Road, as it commits to work with South African creatives to create local platforms for the diverse voices within the fashion industry.   

This, after the brand had also partnered with the Aboriginal Art Fair as a means of celebrating and recognising Indigenous fashion and creativity in Australia, where Country Road was the presenting partner for the Fashion Design category at the inaugural National Indigenous Fashion Awards (NIFA).

READ MORE: Country Road partners with Aboriginal Art fair, adding to list of fashion brands rallying for good

For the Changemaker Award at the Twyg Sustainable Fashion Awards - which recognises the overall winner as a designer whose career has embraced sustainable and circular design practices - judges will pay special attention to environmental, social, and economic integrity - putting the lens on responsible choice of fabric, use of non-toxic dyes, ethical labour practice, upcycling, and waste reduction.

The winner’s collection should also have helped raise awareness of environmental and social issues, and they should demonstrate a real commitment to promoting slow consumer fashion habits.  

Australian-based Country Road Head of Design (Woman and Child), Maria Rinaldi-Cant has been invited to join the distinguished local judging panel, Desiree Smal, Kelly Fung, Cyril Naicker, Aaniyah Omardien and Fezile Mdletshe- Mkhize for the Changemaker Award category. Country Road Head of Design – Woman and Child, Maria Rinaldi-Cant said she is excited to judge this prestigious category. 

country road, twyg
Maria Rinaldi-Cant. Image supplied by Conversation capital on behalf of Country Road 

“South African talent is undeniably original. To be able to appreciate upcoming designers who align with our commitment to sustainability and diversity, is really a great privilege,” she says.

READ MORE: Telfar, Pyer Moss, Christopher John Rogers claim CFDA Awards - a win for the black fashion community

Country Road understands that there is a significant upside in putting sustainability at the forefront of the brand, Elouise Brink, Country Road Senior Marketing Manager explains “When you approach sustainability with a deep commitment, as we do, it is important to find local platforms who are working towards the same vision to support and promote sustainable fashion practices. This along with our brand’s mission to supporting local design talent made this partnership with Twyg a perfect opportunity to seek out and work with the best designers & innovators in South Africa.

Now more than ever, it is important to slow down and consider alternatives that are not only good for business, but also for our society & environment.”

Elouise continues; “Aside from the generous cash injection to boost the Changemaker category award winner’s business, we believe this award will also help them grow even further, by giving them the acclaim and recognition by their peers and a global brand.”  

Entries to the  Twyg Sustainable Fashion Awards close on 4 October 2020, and the winner will be announced 19 November 2020. 

Additional information and images supplied by Conversation Capital.

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