Baby Phat made a comeback, but what happened to Juicy Couture?

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Models the catwalk at the Juicy Couture show during the London Fashion Week Festival February 2018 on February 25, 2018 in London, United Kingdom. (Photo by Joe Maher/BFC/Getty Images)
Models the catwalk at the Juicy Couture show during the London Fashion Week Festival February 2018 on February 25, 2018 in London, United Kingdom. (Photo by Joe Maher/BFC/Getty Images)

Juicy Couture was an iconic part of the early 2000s.

According to Business Insider, Juicy Couture's founders started the company with just $200 (about R3 100). Celebrity tabloid culture helped establish Juicy's tracksuits and accessories as an iconic part of early 2000s fashion.

READ MORE: Welcome back to the early 2000s, because the return of the exposed thong is here

By 2008, Juicy Couture was making $605 million in sales. But following the Great Recession, the brand struggled to connect with consumers, despite showing collections at fashion week over the past few years.

We take a look at a few throwback snaps in recognition of the brand's notable contribution to pop culture:   

LOS ANGELES, CA - NOVEMBER 28: Atmosphere at Juicy
(Photo by Stefanie Keenan/Patrick McMullan via Getty Images) 
NEW YORK, NY - SEPTEMBER 13:  Paris Hilton and Bra
Paris Hilton and Brandi Howe (L-R) pose at the Juicy Couture presentation during New York Fashion Week at 620 Loft & Garden on September 13, 2017 in New York City. (Photo by Albert Urso/Getty Images)  
NEW YORK, NY - SEPTEMBER 13:  Paris Hilton and Bra
Serena Williams during Juicy Couture Swimwear Launch at Private Residence in Los Angeles, California, United States. (Photo by Donato Sardella/WireImage for Juicy Couture) 
juicy couture
Keri Hilson arrives at the 2007 Video Music Awards at the Palms Casino Resort on September 9, 2007 in Las Vegas, Nevada. (Photo by Steve Granitz/WireImage) 
BEVERLY HILLS, CA - NOVEMBER 17:  Singer Teyana Ta
Teyana Taylor attends Juicy Loves Glamour Girls by Erin Fetherston Launch hosted by Vogue at Juicy Couture on November 17, 2010 in Beverly Hills, California. (Photo by Donato Sardella/WireImage) 

Source: Business Insider

Compiled by Afika Jadezweni

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