Bella Hadid is the new face of Calvin Klein Swim

accreditation
Bella Hadid. Photo by Claudio Lavenia/Getty Images.
Bella Hadid. Photo by Claudio Lavenia/Getty Images.

From walking for big names the likes of Versace and Ralph Lauren, the model who is a brand ambassador for the company will front the U.S. brand’s CK Spring Swim collection in a campaign shot by British fashion photographer Charlotte Wales.

READ MORE: ThickLeeyonce on Calvin Klein contract renewal, plus she talks about diversity in the fashion and beauty industry

The collection is inspired by 90s fashion and come emblazoned with the classic Calvin Klein logo across all swimsuits, while the bikinis have the company’s retro logo.

The new campaign is not the first time the Bella has fronted an advertising push for Calvin Klein swimwear. Last year, she was chosen as one of the faces of the company’s Summer 2019 collection alongside models Abby Champion and Matthew Noszka.

The supermodel has previously credited Rihanna for the confidence she now has in modelling lingerie. She also walked for Calvin Klein’s Fall 2019 underwear offerings alongside Naomi Campbell and Cara Taylor.

Compiled by Futhi Masilela

Follow us on social media: FacebookTwitterInstagram

Sign up to W24’s newsletters so you don't miss out on any of our stories and giveaways.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Voting Booth
What's your favourite winter style staple?
Please select an option Oops! Something went wrong, please try again later.
Results
Outerwear - coats, jackets
28% - 46 votes
Knits
19% - 31 votes
Boots
21% - 34 votes
Sweats and hoodies
28% - 46 votes
Turtlenecks
5% - 8 votes
Vote