Bella Hadid is the new face of Calvin Klein Swim

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Bella Hadid. Photo by Claudio Lavenia/Getty Images.
Bella Hadid. Photo by Claudio Lavenia/Getty Images.

From walking for big names the likes of Versace and Ralph Lauren, the model who is a brand ambassador for the company will front the U.S. brand’s CK Spring Swim collection in a campaign shot by British fashion photographer Charlotte Wales.

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The collection is inspired by 90s fashion and come emblazoned with the classic Calvin Klein logo across all swimsuits, while the bikinis have the company’s retro logo.

The new campaign is not the first time the Bella has fronted an advertising push for Calvin Klein swimwear. Last year, she was chosen as one of the faces of the company’s Summer 2019 collection alongside models Abby Champion and Matthew Noszka.

The supermodel has previously credited Rihanna for the confidence she now has in modelling lingerie. She also walked for Calvin Klein’s Fall 2019 underwear offerings alongside Naomi Campbell and Cara Taylor.

Compiled by Futhi Masilela

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