Following Beyoncé’s announcement that IVY PARK has teamed up with adidas for a new unisex and gender-neutral collection, Queen B herself took to Instagram with a short video teasing her brand’s upcoming offerings.
The slow-motion clip shows Beyoncé and a team of models take to the streets of Los Angeles in colorful athleisure including coordinated tracksuits, bright orange bike shorts and stiletto sock boots. adidas’ signature Three Stripe emblem accents sweatpants, crop tops and sneakers updated with Beyoncé’s statement-making touch.
See the campaign images below:
Shortly after unveiling the upcoming IVY PARK x adidas collection, a specific accessory on Beyoncé. Dolly Cohen, a Paris-based jewelry designer, has created two gold-toned grillz for Queen B arriving in a minimalist Three Stripes design made for one tooth, and an “IVY PARK” grill specifically produced for her lower teeth.
Cohen has previously curated grillz for some of Hollywood’s biggest artists including Rihanna, Pharrell, A$AP Rocky, Kanye West and even Jay-Z.
Compiled by Afika Jadezweni
Story and Images by: BEEM/Magazine Features