- A virtual fashion show will take place during New York Fashion Week, and air on Tuesday, February 16, 2021. This marks the show's 10th anniversary.
- The show features top emerging designers during New York Fashion Week - one of whom is Sello Medupe of local fashion house SCALO.
- To mark the occasion, we marvel briefly at six SCALO moments we've appreciated over the past few years.
Founded in 2009, SCALO - the brainchild of Soweto-born Sello Medupe - has consistently represented quality and style.
The local designer's catalogue of work has been described as one that is "underpinned by passion and creativity, fused with the dynamism synonymous with a typical Johannesburg attitude - that of being modern, sophisticated and futuristic."
In 2018, the brand presented at Torino Fashion Week in Turin, Italy. This was Sello's first international showcase.
Speaking to City Press about Torino Fashion Week, Sello said the "opportunity would enable him to focus on shifting the scalo brand to an international target market."
And that vision has since materialised.
Sello Medupe. (Image supplied by Brand Posse)
In typical pandemic fashion, a virtual show will take place during New York Fashion Week, and air on Tuesday, February 16, 2021. This marks the show's 10th anniversary. The show features top emerging designers during New York Fashion Week - one of whom is Sello Medupe of local fashion house SCALO.
The highly anticipated Emerge! Fashion Show which will have a format that follows a live digital experience, will take place at a time when audiences are captive and in need of inspiration, and also where the industry will be on the lookout for top design talent. Each of the five designers selected (two from Africa and three from America) can present a maximum of eight well-constructed, superior quality and cohesive looks.
Emerge! Fashion Show will be hosted by Fashion Bomb Daily’s Claire Sulmers with special guest presenters and fashion heavyweights; Andre Leon Talley and Fern Mallis.
Leading up to the showcase - one of the show sponsors - Port Authority of New York and New Jersey, featured (in video format) one garment from each of the designers at each of their airports and train stations.
Under the theme: “New York is the Runway to the World of Fashion!”, a model will exhibited each designer’s garment at one of the following locations: Laguardia Airport Terminal B (Queens, New York), TWA Hotel; JFK Airport (Queens, New York), Christopher Street PATH station entrance (Manhattan, New York), World Trade Center PATH station platform (Manhattan, New York), and Port Authority Bus Terminal (Manhattan, New York).
The location selected by SCALO was JFK Airport.
The presentation was creative directed by Sello Medupe, modelled by one of his muses Blue Mbombo, and shot at Constitution Hill, Johannesburg, by Essy Zimba.
SCALO has, of course, also showcased at Africa Fashion International (formerly known as Mercedes Benz Fashion Week) since 2013.
A model presents a creation by Scalo during the Mercedes Benz Fashion Week in Johannesburg, South Africa on March 7, 2015. (Photo by Ihsaan Haffejee/Anadolu Agency/Getty Images)
Additionally, the brand was commissioned with designing the first African Barbie Doll outfit that was successfully launched in 2019.
And the list of notable personalities SCALO has dressed includes the likes of former Miss SA Ntando Kunene at the 2017 Miss Universe pageant, former Miss SA and Miss Universe 2018 1st runner up Tamaryn Green, and reigning Miss SA 2020, Shudufhadzo Musida.
Lira, Nandi Madida, Sindi Dlathu, Thembi Seete, Enhle Mbali Mlotshwa, and Thando Thabethe also add to Sello Medupe's star-studded resume.
So let's take a look at a few standout moments from SCALO Designer's recent offerings:
Additional information provided by Brand Posse.
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