He believes "artists" can take something small and build them into something much bigger with "energy and ingenuity".
"I think we can break the class system. This sweatshirt is the blank that we used for merch. In the setting, it feels very elegant, but it’s a very simple cut design—all of the energy and ingenuity. It’s so much time that went into finding the simplest version," says Kanye, speaking to Lala Magazine in an extract obtained by Complex.
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“The job of a #visionary is to explain the #vision, to write it down, to make it clear,” #KanyeWest says hours before the debut of his #opera at the @HollywoodBowl. “The difficult thing before was that people couldn’t see it until it was created. I had to explain to people; I had to try & get financing. Now that God has blessed us so much with the success of #Yeezy, I can just go & independently produce an opera on Nebuchadnezzar.” Photo by @jackie_nickerson. Story by #killianwrightjackson & @missjkantor for our winter Impact Issue on newsstands the end of this month. Order your copy at https://lalamag.com/subscribe today!
"That’s what artists do; they take everything that’s happening in life and sometimes encapsulate it into an hour and a half of Eddie Murphy on stage, or Dave Chappelle, or 16 bars inside of a verse, or the cut of a sweatshirt or a boot," he adds.
Kanye West wanted his clothes to be more than just "merch" and was frustrated when he was advised to start with tshirts and work his way from there. But he quickly recognised that [it] was the right approach.
"When we did our first fashion show, in crocodile and all these exotic fabrics, there was just a block, like, ‘No, you can’t get in. No, you can’t be involved with this.’ Somehow, I actually had to go back and start with a T-shirt," he says.
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Compiled by Phelokazi Mbude