- Almost at the end of the year athleisure and loungewear reigned supreme, Adidas and Beyoncé proudly reveal the second product offering in their partnership with the adidas x IVY PARK collection.
- Aptly called “Drip 2”, the collection includes apparel, featuring several pieces with inclusive sizing and gender-neutral performance gear, footwear and accessories, available exclusively on adidas.co.za on 29th October and at adidas retail stores on 30th October 2020.
- Here, we've already picked items we can't wait to add to our carts - in other words, everything!
Beyoncé is the sole owner of IVY PARK and one of the first Black women to be the sole owner of an athleisure brand. Together, adidas and IVY PARK share a respect and commitment to creativity, resilience and equity.
Where is your beast mode? What drives you? Where do your dreams lie? What is your motivation? The answer - “your park” and the second collection from adidas x IVY PARK.
Inspired by the inner beauty, strength, resilience, and energy of artists who have found their respective parks, Beyoncé and adidas celebrate remaining positive and always finding joy. It's therefore a welcome message as we approach our festive season with optimism despite the gloomy days many have experienced over the past couple of months.
The first IVY PARK drop hit our shelves before the pandemic - a time when when 2020 was dubbed "20-plenty" as our country was bubbling over with people's hope and plans to watch their own parks blossom.
Perhaps this is a time to reignite that zest... even if it just means buying an item of limited edition apparel.
So if it worked for Bey, it can work for us too, right?
We're told that as the world faced (and continues to face) various conflicts with unknown outcomes, Beyoncé looked inward to find the ability to mentally, physically and emotionally find her park. Between video calls and what she and her children call “Fashion Fridays,” Beyoncé found laughter and joy in the stillness that came along with her new way of living.
Behold - on a Fashion Friday - the outcomes of these small bursts of positivity (with makeup by Sir John, of course):
Images supplied by adidas
Rendered in a vivid color palette of real coral, mesa, yellow tint, dark green and green tint, styles illustrate a work ethic as relentless and innovative as that of their creator.
adidas x IVY PARK combines Beyoncé’s love of athleticism and fashion with adidas’ performance and innovation to push the boundaries of athletic wear and inspire anyone who understands that beauty is more than physical appearance.
"True beauty is in the health of our minds, hearts and bodies, and expresses itself through inclusivity, love, laughter, action, and joy," says the IVY PARK founder.
On the 30 October, beyond one-pieces, joggers, and sweaters, we can look forward to shopping a selection of belts, socks and hats, alongside functional belt bags, fanny packs and a duffle bag complement the utility and versatility of the apparel collection.
Images supplied by Adidas
IVY PARK also expands its footwear offerings with six new styles including updated colorways of the IVY PARK Ultra Boost, Nite Jogger and Super Sleek 72 silhouettes, while introducing the IVY PARK Forum sneaker in both Mid and Lo offerings. The footwear reinterprets classic adidas silhouettes and incorporates innovative lacing and hook systems, allowing the wearer to clip the shoes to a gym bag.
Image supplied by Adidas
The adidas x IVY PARK collection will be available online at adidas.co.za on 29th October and in select adidas stores from 30th October. Items are available in sizes XXXS – 4X.
Additional information and images provided by Adidas
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